Friday 14 June 2024
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Massimo Renda, Caffè Borbone, joins the event Trieste Coffee Experts -The Preview by Bazzara

The Caffè Borbone president: "In the perspective of sustainability the key is to listen more to the customer, who is already very aware. Consumers who must be seen as an input for a virtuous race among the different production systems and that with their choices repays the companies that work more to make production systems more efficient, that use more the renewable energies and promote a continuous fight against waste”

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TRIESTE, Italy – The event Trieste Coffee Experts – The preview designed by the Trieste roasting company Bazzara, concluded with a great success on 28th October in the framework of the Triestespresso Expo which took place in the Trieste Convention Center (Tcc) in the Porto Vecchio of the city.

In this event the major representatives of the Italian coffee sector took turns all the afternoon long to talk about sustainability and the future of coffee. A stage that was dedicated to great names who, besides Mauro Bazzara, CEO of the company, participated in the event. To name just one, the exclusive guest Massimo Renda, CEO of Caffé Borbone.

Massimo Renda at the Trieste Coffee Experts – The preview

He played a central role in the several speeches of the event and also spoke as Ambassador of coffee to support even more a collaboration between Trieste and Napoli, strongly wanted by Franco Bazzara, the president of the Trieste company, since both are cities symbol of coffee. A metaphor to put under the spotlight the several realities of this sector throughout Italy and support the importance of working as a team to reach the goal of UNESCO and promote the coffee ritual as an Italian symbol in the world.

The President of Borbone, with a brilliant speech, states, “in the perspective of sustainability the key is to listen more to the customer, who is already very aware. Consumers who must be seen as an input for a virtuous race among the different production systems and that with their choices repays the companies that work more to make production systems more efficient, that use more the renewable energies and promote a continuous fight against waste”.

The Bazzara at Triestespresso

Friday 28th October was, thus, an intense day in which one of the most important figures in the world of coffee – Renda, CEO of Caffé Borbone – took part to support the Trieste roasting company with which he has always shared the same idea, i.e., the importance of networking to promote a product symbol of the excellence of Made in Italy.

For the historical roasting company was also a pleasure to receive the recognition of the Mayor of Trieste Roberto Dipiazza, who spoke at the stand Bazzara to support the initiative the company has always worked for and to award Massimo Renda with the Crest, a city recognition plaque. The President of the Region, Massimiliano Fedriga, also gave his greetings at the opening of the event: “I hope that the institutions can work together as a team, I thank those who will participate”, said thanking the Bazzara family and the President of the regional Chamber of Commerce Antonio Paoletti.

Gimoka

A success as well was registered for the usual Bazzara lounge where many important personalities participate, such as, Luigi Morello of Cimbali and IEI President, Carlo Ciamarra of Nuova Simonelli SpA, Gianfranco Carubelli, CEO of Pulycaff, Cosimo Libardo, Strategic Advisor of the World Specialty Coffee Organisation and newly elected Treasurer of the International Board of the Specialty Coffee Association, Giuseppe Biffi, Digital Enterprise of Siemens S.p.A., Carlo Barbi of Club House and also Elektra, the Ima Petroncini Group, Cappellini, Alkaff, Ricambi Gardosi and many others. Together to talk about the common future of coffee looking at the 6th edition of the Trieste Coffee Experts scheduled for 2023.

Bazzara opened its doors and in this event, which has become a tradition, participated many stakeholders, guests and important names of the coffee field.
An informal evening accompanied by good music and excellent Italian Prosecco directly from the Drusian company, with the aim of creating a convivial atmosphere and networking.

Coffee Person of the Year

An amusement moment which culminated in the awarding of the prize “Coffee Person of the Year” to Maurizio Giuli.

Maurizio Giuli is Executive for the corporate strategy in the Simonelli Group, vice president of the Ucimac – the Association of Italian producers of coffee machines – for four years President of the same association and also export area manager for the Simonelli Group.

The TCE award was born to pay tribute to the people who, with passion, determination and competence are able to win the challenges of the market and to be the leaders of the sector, always aiming at the excellence of the service and the high quality of coffee, people who probably were never given the right value for their work and dedication.

CIMBALI

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