KARLSTAD, Sweden – Swedish based coffee group Löfbergs is behind the ambitious initiative Circular Coffee Community with the clear-cut purpose of eliminating all waste related to coffee.
To ensure focus and accelerate progress the company appoints a Chief Innovation and Circular Transformation Officer as part of the group management team. Löfbergs represent six brands in ten core markets in Europe and Canada.
The coffee industry, and the world as a whole, is in urgent need of circular transformation, and Löfbergs has made a landmark decision to drive that transformation.
By 2030 all waste related to the growing, processing and consumption of coffee must be eliminated.
Chief Circular Transformation Officer
Löfbergs’s ambition is to include as many stakeholders as possible both in and outside the industry to pursue the ultimate goal of zero waste by 2030.
Newly appointed Chief Innovations and Circular Transformation Officer, Lars Aaen Thøgersen explains: “Climate change and waste of resources are threatening not only our business, but the entire global coffee value chain from farmers to consumers. We need to revolutionize the way we think about coffee and utilize all the nutritious and useful resources of the coffee plant.”
Lars Aaen Thøgersen will join Löfbergs´s group management team.
Lars Aaen Thøgersens primary focus will be to lead the circular transformation within Löfbergs and beyond in accordance with the UN’s Sustainable Development Goals. At Löfbergs we have made circular transformation and the SDGs the pivotal point of our business strategy. The task now is to ensure that this strategic change pays off both commercially, socially and environmentally, Lars Appelqvist, CEO of Löfbergs group, explains.