Thursday 19 May 2022

Lavazza’s Fresh and Honest will upgrade and rebrand one third of its shops/kiosks in India

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MILAN – With reference to the news “Lavazza’s Fresh and Honest to open a chain of 100 coffee shops in next two years”, Luigi Lavazza S.p.A. appreciates to clarify that Fresh and Honest Café Limited – a 100% owned subsidiary of the Italian mother company – is going to start an upgrading and rebranding process of about 1/3 of the existing coffee shops/kiosks which are franchised in India under the “Fresh and Honest” brand portfolio, to keep the point of sales up to date and appealing to the public.

Around 100 POS will be branded under the name “Suprabha” as part of this process.

These activities won’t imply the opening of any directly owned and managed coffee shops chain or further acquisitions.

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