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Lavazza sponsors an exhibition on Amedeo Modigliani in Paris

Lavazza confirms its commitment to the world of art and underscores the strong ties between Italy and France

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PARIS, France – Few artists express the cultural relationship between Italy and France as well as Amedeo Modigliani, to whom the Musée de l’Orangerie in Paris devotes a new exhibition organised with the contribution of Lavazza.

The exhibition “Amedeo Modigliani. A painter and his dealer” runs until next January in the prestigious museum on the Seine, once part of the Tuileries Palace, and has been organised with the support of Lavazza Group, which after participating in the acquisition of “La Pétroleuse Vaincue” by Italian sculptor Giacomo Ginotti on behalf of the Musée d’Orsay, confirms its commitment to the world of art and underscores the strong ties between Italy and France.

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The numerous works exhibited explore the relationship between the artist from Livorno and his French dealer, Paul Guillaume, focusing on the period in which Modigliani began painting again, spurred on by Giullaume’s passionate promotion of his work, after a lengthy period during which he devoted his efforts almost exclusively to sculpture.

Amedeo Modigliani

Modigliani was born and trained in Italy, but his artistic maturity exploded when he arrived in Paris and began frequenting the intellectual circles of Ville Lumière, which was an avant-garde hotbed at the time.

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It was his French dealer Giullaume who encouraged Modì to start painting again, renting a studio for him in Montmartre, bringing his paintings to the attention of the artistic and literary community in Paris, and buying and collecting his work.

“The collaboration with the Musée de l’Orangerie is just one of a series of initiatives to promote Italian culture in France and strengthen our relations with such a key country for our Group, one in which we have been operating since 1982″ said Lavazza in a statement.

“Support for art and culture is one of the tools through which we pursue our corporate purpose and help make our world a better place every day.”

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