By Vedran Pavlic *
Popular Italian coffee manufacturer Lavazza and Croatian distributor Orbico have sealed an agreement to make Orbico the new Lavazza distributor for Croatia, the Italian company said on Wednesday, reports Poslovni.hr on March 23, 2016.
With this agreement, Lavazza said, starts a new era in the brand’s market approach in Croatia, which will be marked by the investment stage aimed at increasing the number of Lavazza users in all the segments, including introducing innovations and new products. The agreement includes distribution in retail and in HoReCa (hotels, restaurants, coffee shops) segment.
Orbico has been recognized as a strong partner with 25 years of experience in retail and in HoReCa segment, and with a series of large and strong international brands in their distribution portfolio. According to Lavazza, with investments in the distribution structure and with business standards at the highest professional level, Orbico will enable the implementation of the Italian company’s ambitious approach to the Croatian market.
The contract applies only to retail and HoReCa segment on the territory of Croatia while Drinkomatic and Trivending will remain the distributors of capsules for the office use. On the other hand, Lavazza said, the company Moja Kava, which has been a distributor in retail and HoReCa during the transitional period, will remain a reliable Lavazza partner in the Slovenian market.
“We are very happy that we have found in Orbico such a reliable, professional and stable Croatian partner. Their knowledge and experience, combined with a high motivation that matches our ambitions in Croatia, are extraordinary.
And that is not all. Orbico shares the same passion for coffee and for business activities”, said Mauro Mantovani, Lavazza sales director. He added that “with the new market and business approach, we will further invest into development of Lavazza brand in the Croatian market and strengthen the product portfolio and its presence in the market”.
“With the agreement between Lavazza, one of the world’s largest producer of coffee, and Orbico, a leading Croatian and European distributor, we are creating one of the largest partnerships”, he said.
“I am fully confident that this partnership will mean a new step in the development of both companies – Orbico gets another global brand in its distribution portfolio while Lavazza gets our full commitment to their ambitious plans in Croatia”, said Branimir Roglić, the owner of Orbico.