MILAN, Italy – LaCimbali’s elegance , Faema’s iconic design and Slayer’s authenticity have found a new home at Archiproducts Milano 2021 – Future Habit(at) in via Tortona 31 in Milan. The exhibition that started in May, will last one year – from May 17th, 2021, until March 22nd, 2022. It is a dynamic ensemble of arts, design and technology, a dialogue in style and good taste conciliating innovation with digitalization and with new consumer habits emerged during the pandemic.
The three coffee machines by Gruppo Cimbali arrive at Archiproducts’ Design Center
One of the most important exhibition areas – created to host architects and interior designers seeking inspiration and new solutions. Among furniture, lighting solutions, bathrooms and kitchens, office and living solutions, as well as technology devices, the three espresso machines stand out as a symbol of design, excellence and function: all of them are exhibited in order to foster creative processes and are ready to be purchased – in the showroom or from the on-line store.
Gruppo Cimbali is joining over 60 other international brands at Archiproducts Milano 2021: a place to discover new furnishing, tech and décor trends – but not just that. The Cooperation between Gruppo Cimbali and Archiproducts starts from the desire to bring coffee machines into a new realm, giving interior designers the opportunity to get to know our best award-winning products, access digital contents – among which BIM (Building Information Modeling) and catalogues to flick through – and thus become brand ambassadors with their own projects.
Traditional and fully automatic, different in terms of style and features, LaCimbali, Faema and Slayer enter a new and challenging market
Making the most of the new consumer habits emerged during the last year and a half. Among the latest trends we can find Home-Bars: a new routine, which started long before Covid-19, yet becoming increasingly stronger and fostering an exponential growth of the demand for home-bars during lockdown.
“In a post-pandemic world, where the boundary between home and workspace has blurred, interior design defines “the new normal” and “future housing”, where the keywords are technology and “cocoon spaces”, i.e., new intimate spaces in common areas – explains Enrico Bracesco, Chief Commercial Officer of Gruppo Cimbali. People had to stay home and change their habits in terms of consumption, thus rediscovering, among other things, the pleasure of a home-made and tasted coffee. Enjoying a high-quality coffee in a cozy home environment, while devoting time and care to its preparation, is a ritual you will hardly give up. Keeping up with change is the purpose of our partnership with Archiproducts Milano 2021”.
While anticipating and taking advantage of new trends, Gruppo Cimbali has entered our homes
With three iconic products that are not just professional espresso machines, but also valuable indoor-design objects fitting into many different indoor areas.
At Archiproducts Milano 2021, the three machines will interact with different environments:
LaCimbali S15, operating all day long, is the coffee-break area star. Placed on a marble table, in an urban-chic style context, the machine will welcome clients and Archiproducts members with a perfect espresso – in just one touch. It will also be possible to download the Cup4You App to select your favorite drink straight from your smartphone, in full safety and utmost hygiene.
Faema E61 Legend: is the protagonist of the whole living area, the environment it was designed for. It perfectly fits in while standing out thanks to its iconic design.
Slayer Espresso: in its Black version is presented in a more textured environment and gets noticed for its disruptive style.
Archiproducts Milano – in via Tortona 31, Milan – is open from Monday to Friday 9 a.m. – 6 p.m. by appointment. Info and contact details: email@example.com +39 02 45481620
Gruppo Cimbali is a world leader in design and production of professional machines for espresso and fresh-milk drinks, as well as coffee and catering equipment. The Group, encompassing the brands La Cimbali, Faema, Slayer and Casadio has three production facilities in Italy and one in the USA (in Seattle, where Slayer machines are manufactured) and employs about 700 people in total.
The Group’s passion and engagement for espresso culture and Made-in-Italy translated into setting up the Mumac – Museo della Macchina per Caffè – in 2012: the first and most extensive permanent exhibition about the history, world and culture of espresso machines, located at the Cimbali Group headquarters in Binasco, close to Milan. Mumac is hosting Mumac Academy, Gruppo Cimbali’s coffee-machine academy: a training, dissemination and research centre.
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