BARCELONA, Spain – La Marzocco has partnered with Allegra as the traditional coffee machine sponsor for the 2023 European Coffee Symposium, which took place at the W Hotel, Barcelona, from November 27 – 29. Throughout the 3-day event, attendees had the opportunity to enjoy personalised handcrafted coffee beverages at the Hospitality lounge, powered by Modbar while at the main expo area, participants could immerse themselves in the world of specialty coffee and product innovation thanks to La Marzocco KB90 stations.
La Marzocco at the European Coffee Symposium
Moreover, La Marzcco Home sessions were held at the hotel terrace, overlooking the Mediterranean see, where aspirational home baristas engaged with the La Marzocco Spain team for one-on-one Linea Mini focused workshops, and experiences, designed to ignite the passion for crafting the perfect cup of coffee and to learn about educational-experiential opportunities at Accademia del Caffè Espresso, the company’s coffee culture hub.
For this edition of the Symposium, once again Guido Bernardinelli was invited to share with the audience how he, as CEO of the company – along with his newly formed management team – have contributed to “turning a small, underdog cult player from Florence into a fast growing and successful traditional coffee equipment brand known the world over.”
Last but not least, the Florentine manufacturer received the “Best Equipment Supplier – Europe award”.
Guido Bernardinelli, CEO, and respectively La Marzocco Spain’s and UK & Ireland’s Managing Directors, Valter Chiriacò, and Paul Kelly, were present during the awards ceremony and proudly accepted the prize on behalf of global staff and partners worldwide.
Now in its fourteenth edition, this exclusive gathering by Allegra provides a mix of fresh market insights and networking opportunities for world-class executives from across the coffee shop, food-to-go, and food service landscape, while celebrating outstanding achievements in the European coffee industry.