ROME, Italy – On the 7th of November, during the annual institutional event in Italy XXII Settimana della Cultura d’Impresa (“XXII Week of Corporate Culture”), the Confindustria conference center in Rome hosted the awards ceremony for the 2023 edition of the Corporate Heritage Awards, in collaboration with Museimpresa, the Italian Association of Business Archives and Corporate Museums, which La Marzocco has since long been a proud member of.
La Marzocco at the Corporate Heritage Awards
The prize, now at its third edition, recognizes excellence in heritage marketing, in particular the diffusion of a company’s historical and cultural heritage through innovative and compelling narratives, and strategic initiatives.
Lavinia Caini, Marketing & Communications Manager of La Marzocco’s Accademia del Caffè Espresso, and Camilla Catarzi, Company Biographer, attended the Corporate Heritage Awards 2023 gathering, in the capital city, as the Florentine brand competed in three categories – Narration through words (with the publication series “LM Quarterly”), Narration through locations (with Accademia del Caffe Espresso), and Narration through products with the handmade espresso machines from Officine Fratelli Bambi – and took home the “special mention” award for the best integrated communications strategy.
As in the words of the event organizers, “thanks to a carefully integrated strategy which upholds the value of corporate heritage, La Marzocco has succeeded in conveying its true essence towards its stakeholders, originating from the relentless quest for innovation, while always staying true to its legacy and drawing from a strong tradition of craftsmanship, which has been inspiring and guiding the company’s work for nearly a century now.”