Monday 08 August 2022

Kona Coffee Cultural Festival partners with acclaimed illustrator Jing Jing Tsong

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KONA, Hawaii, US – The Kona Coffee Cultural Festival is delighted to announce its signature 2021 artwork was created by critically acclaimed New York Times bestselling picture book illustrator and artist Jing Jing Tsong. The artist’s unforgettable style uniquely captures the many elements of the coffee festival events and sews them together in a colorful, cheerful quilt-inspired piece that wraps itself in the celebration of the 50th anniversary of the Festival.

In Jing Jing Tsong’s newest illustrations in the book, If I Were a Tree by Andrea Zimmerman, Kirkus Reviews writes, “Readers will delight in the breathtaking illustrations. Double-page spreads are rich and vibrant, Tsong using the colors of nature to evoke a warm and inviting environment.” Locally, Jing Jing’s work can be found in the Hawaiian Legends for Little Onesboardbook series by Gabrielle Ahuli‘i.

The signature art piece will be featured on all official Kona Coffee Cultural Festival merchandise including the Festival button, print collateral, magazine and retail merchandise. Official merchandise will be available on the Festival’s online store ( as well as events throughout this year’s Festival.

The Kona Coffee Cultural Festival celebrates its 50th anniversary as Hawaii’s oldest festival returns this year – Thursday, November 4 through Sunday, November 7, 2021. Festival-goers celebrate the harvest as coffee farms offer a firsthand look at growing this world-famous crop, the coffee art scene fills with inspiration, and music and dance enrich cultural exchanges. Kona coffee and food events offer tastings, and hands-on cultural events help tell the story of Kona’s rich coffee history.

For more information about the Festival, visit The Kona Coffee Cultural Festival is made possible through the generous sponsorship of UCC Ueshima Coffee Co., Ltd., Kamehameha Schools, Alaska Airlines, Hawaii Community Federal Credit Union and numerous other corporate and community donors.

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