Thursday 09 February 2023

Keurig and Tata announce multi-year expansion of partnership agreement

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WATERBURY, U.S. – Keurig Green Mountain, Inc. (Keurig)  and Tata Global Beverages announced last week a multi-year expansion of their successful partnership for the manufacturing, sales, licensing and distribution of the Eight O’Clock coffee and Tetley tea brands in K-Cup pods for use in Keurig brewers.

The renewed long-term agreement allows for the continued success for the brands through in-home and away-from-home channels, as well as on Keurig’s consumer direct websites, www.Keurig.com and www.Keurig.ca, throughout the U.S. and Canada.

“The refreshed agreement speaks to the incredible success that enables millions of Eight O’Clock  coffee and Tetley Tea lovers, to enjoy a convenient way to make coffee and tea with Keurig”, says David Allen, Sr. VP, Sales & Marketing at Tata Global Beverages, US Region.

“The winning combination of our successful coffee and tea brands, combined with America’s favorite single cup brewing system has been a huge success and one we are thrilled to expand with Keurig.”

The choice of coffee-loving Americans since 1859, Eight O’Clock coffee is well known for its full line of 100% Arabica coffee varieties in retailers throughout the country.

Over 150 years later, Eight O’Clock is as fresh as ever, competing in the fast-growing, high-quality, and ultra-convenient world of single serve coffee with Eight O’Clock coffee K-Cup pods.

“We are excited to continue to support the Eight O’Clock coffee and Tetley tea brands as part of the Keurig family ,” says Mark Wood, Chief Business Development & Partners Officer at Keurig.

“By continuing to strengthen our relationships with popular coffee and tea brands and valued partners like Tata Global Beverages, we can continue to provide an unsurpassed range of high quality beverage choices and taste profiles and benefit all participants in the Keurig system – including our consumers, customers and our extensive family of licensed partners.”

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