BELO HORIZONTE, Brazil — With competitions and B2B meetings, the International Coffee Week (SIC) began this Wednesday (07) and is promoting the coffee industry in Belo Horizonte, the capital of Minas Gerais, the state with the largest production in Brazil.
In the first day, the SIC held the first rounds of the four barista world championships, organized, for the first time in Brazil, by the World Coffee Events (WCE).
Until Friday (09), the event will welcome producers, buyers and experts from across the world.
The Brazilian Coffee Exporters Council (CECAFÉ), for instance, has set up a stand with its main sustainability projects on display, and it has already promoted its initiatives, such as the partnership with the National Pact for the Eradication of Slave Labour (INPACTO), which works for the eradication of inhuman work in Brazil’s many economic fields.
Another partner is the Neumann Foundation, which promotes sustainable development via the empowerment of producers and their families.
The partnerships reveal the efforts by the Council to show buyers the sustainable potential of Brazil’s coffee production chain. “The event is a great opportunity for CECAFÉ to reinforce the partnerships with the foreign trade, research and education institutions, public and private companies, NGOs, associations, importers, roasters and consumers, a key factor to strengthen the resilience of the local coffee and continue to be the world power in the sector,” said Nelson Carvalhares, CECAFÉ’s president.