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illycaffè buys Euro Food Brands and will directly manage its Uk distribution

illycaffè Chief Executive: “The United Kingdom is a strategic market for us, and we feel now is the right time to manage directly our UK distribution in order to really boost our presence there”

Euro Food Brands
illycaffè's CEO Massimiliano Pogliani

TRIESTE — illycaffè, the global coffee industry leader in quality, direct trade and ethical supply chain practices, announces the acquisition of Euro Food Brands’ illy division, dedicated to the distribution of illy products in the UK.

The move signals illycaffè’s intention to keep on investing in the United Kingdom, despite Brexit uncertainties.

Euro Food Brands has been illycaffè’s UK distributor for over 25 years and will continue to distribute food products from other brands.

The Italian company, based in Trieste, acquired the illy division, comprising the business, assets and staff (about 70 employees) of Euro Food Brands which relate solely to the distribution of illy products in the UK, all of which have been demerged into a new company. Operations will continue to be based in Brackmills, Northampton. Illycaffè’s intention is to hire more employees needed to manage and develop the new company.

“We evaluated this move carefully – said Massimiliano Pogliani, CEO of illycaffè – and decided it was now time to further develop this strategic market by strengthening our focus and efforts there. By internalizing the distribution, we will be able to directly steer the development of the illy brand and grow the relationships we have with our UK customers. We will keep investing in the UK market in order to really boost our presence there. I would like to take this opportunity to warmly thank Euro Food Brands, which has been distributing illy products during the last 25 years, significantly contributing to the success of our brand in the United Kingdom.”