TRIESTE, Italy – Collistar and illy, two iconic Italian lifestyle brands, have created Collezione Caffè, the new capsule makeup collection for Autumn-Winter 2017-2018 available from this September.
Part of the Ti Amo Italia project, a unique fusion of different worlds which has seen the 100% Italian cosmetics manufacturer bring together Italy’s outstanding entrepreneurial and artistic talents, the partnership marks a new stage in Collistar’s voyage around Italian excellence.
Following on from Antonio Marras, Kartell and Fiat 500, Collistar has embarked on another prestigious collaboration – this time in the food sector – with one of the country’s most famous brands, known and loved on all 5 continents for the supreme quality and unmistakably velvety taste of its unique blend.
Collezione Caffè is the name of the new limited edition make-up collection: warm and incredibly easy to wear, it captures the soft yet intense nuances of Italy’s signature drink and turns them into high-tech products.
The heart logo with a tiny ‘smiling’ coffee bean in the middle was designed by artist Max Petrone, who also created a large-scale design for illy for the Coffee cluster at Expo Milano 2015. It symbolizes the intense, passionate relationship with the drink which symbolizes Italy like no other.
The same passion has always tied Collistar and its creative, innovative, often unique beauty products to all its customers.
Although they come from different segments, the cosmetics brand – leader in the global beauty sector for perfumeries (data: TNS/NPD Prestige Perfumeries – Prestige Brands – Total Beauté) for 14 years – and the Trieste-based company – world leader in the high-end coffee market – have a great deal in common: heritage, technology, research and creativity.
“We are truly proud of our partnership with illy, because it sits perfectly with the aims and philosophy of Ti Amo Italia. The leitmotif for this project is the people, talent and natural riches which make our country completely unique,” explains Collistar’s CEO Daniela Sacerdote. “Italy is an incubator for excellence.
Companies like ours take Italian talent around the globe, showcasing our creativity, taste, style and flair for research and innovation. This is the first time we’ve worked with a food brand, and we’re completely won over. The new experience has been thrilling and exciting.”
“Our partnership with Collistar is a journey around an all-Italian excellence which considers beauty a central part of its business culture and ethics, not just an accessory.
The same applies at illy, which has been pursuing a unique objective for over eighty years: making the best coffee in the world,” says Massimiliano Pogliani, illycaffè’s CEO.
“Everyone who drinks illy espresso associates our blend’s aroma and flavor with a visual, tactile, wholly aesthetic experience, one which melds together the languages of the world of illy and encapsulates the art and science of the espresso.”