Wednesday 28 February 2024

Icons Coffee Couture continues its stead-fast growth in the Middle East

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DUBAI, United Arab Emirates — ICONS Coffee Couture, a forward thinking and health conscious lifestyle coffee shop chain, is looking at continuing its stead-fast growth in the Middle East through its recently signed partnership with ABL Company.

Presently, the coffee-and-cakes giant is looking at an expansion across Kuwait with six branches, and the total number of franchises open in the GCC of the brand will amount to 40 by 2020.

The brand is also looking at a 10 company-owned store expansion in the United Arab Emirates within the next six months, of which the newest Icons Branch just opened its doors this month at Manar Mall, Ras Al Khaimah.

The other GCC Countries are in partnership successfully already and will count a number of 40 stores within the coming years.

ICONS© as a brand is looking upward in terms of its new launch across Kuwait, bringing its German Bio Coffee and its mix of healthy and indulging sweets and savories for a balanced lifestyle to the country.

The brand vision is to be pivotal in creating healthier communities around its coffee shops through nutritious and balanced food offerings, education and promotion of an active lifestyle to empower the individual to make life remarkable.

Since the café concept has started to franchise, its growth has been continuous around the GCC and Europe.

Talking about the current speed of expansion, Elena Weber, Founder and Managing Director, ICONS© Coffee Couture, said, “We are blessed to be attracting amazing partners worldwide to build something bigger than ourselves. It is wonderful to be able to impact communities for the better around the globe. We acknowledge the responsibility we have and continuously strive on being the best partner we can be and uplift our Icons Branches to be welcoming, empowering and nourishing, yet fun to be at!”

ICONS© is a brand launched with a sound business model that is consumer-oriented and based on creating its iconic flavor and feel through carefully selected Master Franchise Partners across the GCC, and beyond.

The ICONS© franchise chain concentrates on a coffee shop plus concept, offering a range of food preferences such as vegan, gluten-free, dairy-free and sugar-free solution, the world’s most exclusive coffee ceremony, designer desserts and more, with the expansion in Europe to serve hard drinks for the evenings.

The ICONS© development concept is based on a ripple-effect framework, with a concentration to expand across the world, one region at a time.

Since the café concept has started to franchise, its growth has been continuous around the GCC and Europe.  The chain is now available in 6 countries and counting, including UAE, Qatar, the Kingdom of Saudi Arabia, Bahrain, Oman and Austria.

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