Saturday 13 July 2024
  • La Cimbali

Herbalife Nutrition creates a stir in the protein coffee market

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LOS ANGELES, U.S. — Herbalife Nutrition has introduced a new way for consumers to have their coffee and get their protein too, with the launch of a Mocha High Protein Iced Coffee.

Low in calories, sugar and fat, but big on taste, the 100-calorie drink mix has no artificial flavors or added colors and provides 15 grams of protein and 80 mg of caffeine per serving.

“Everyone loves the refreshing taste of iced coffee, but not the calories and sugar that come with many coffeehouse options, and we are excited to create a stir in the coffee industry with a new way to enjoy iced coffee,” said Ibi Montesino, senior vice president, and managing director, North America Region, Herbalife Nutrition.

“Our new iced coffee drink mix gives consumers a protein and energy-packed way to start their day or to enjoy an afternoon pick-me-up or evening treat, and with only two grams of sugar per serving, is an alternative to many popular coffeehouse products.”

The iced coffee market is red hot and according to Mintel, sales grew at least 10 percent annually between 2013-17. Further echoing the love of coffee, Herbalife Nutrition’s recent global breakfast survey of over 8,000 people revealed that in the U.S. specifically, more than 60 percent of consumers drink coffee daily.

And younger coffee drinkers are driving the iced coffee category growth. In 2017, more than 50 percent of millennials said they drank iced coffee in the last three months, up from 46 percent the previous year.

The great-tasting High Protein Iced Coffee will be available in Mocha with additional flavors coming soon, and each 25 gram serving features:

  • 15 grams of protein
  • 100 calories
  • 2 grams of sugar
  • 80 mg of caffeine
  • Low Fat
  • No artificial flavors or added colors

Herbalife Nutrition High Protein Iced Coffee has 14 servings per 12-ounce bag and a suggested retail price of $38.50. Easy to make in seconds, consumers simply add two scoops of the drink mix to water, shake, pour over ice and experience a delicious, refreshing and nutritious way to power them throughout the day.

  • Franke Mytico
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