Wednesday 29 June 2022

Gruppo Cimbali takes centre stage at World of Coffee with LaCimbali, Faema and Slayer

The calendar of Italian and international roasters, ‘It’s Only Roast ‘N’ Brew (But I Like It)’, is curated by MUMAC Academy.

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MILAN, Italy – Gruppo Cimbali, an Italian company and one of the leading manufacturers of professional coffee machines, will be taking part in World of Coffee by the Specialty Coffee Association, which for the first time will be held at the Milan Convention Centre. World of Coffee (WOC) is a major international event taking place from 23 to 25 June. Leading professionals and the international barista community will come together to share knowledge, tips and demonstrations on one of the world’s most popular drinks.

Gruppo Cimbali at World of Coffee

Gruppo Cimbali will attend the three-day event with its brands LaCimbali, Faema and Slayer, contributing espresso coffee machines that revolutionise the way the world’s most popular drink is prepared.

This an opportunity to share the undisputed experience in the sector that has always set the Binasco-based company apart. That’s not all. New this year is the launch of stands. Various Italian and international roasters will have stands at which they can tell their story and their approach to espresso through products from Gruppo Cimbali brands.

cimbali faemina
Famina (photo credits by Omnicom Pr Group)

Finally, there will be an area dedicated to Slayer with the Slayer Steam LP, the machine that all baristas dream of because it ensures incredible control and precision thanks to its programmable pre-infusion and repeatability functions, and the Slayer Espresso, a real must-have for those who want to keep up with the latest trends in the world of coffee.

The calendar of Italian and international roasters, ‘It’s Only Roast ‘N’ Brew (But I Like It)’, is curated by MUMAC Academy.

The program

The program includes roasteries headed by award-winning figures such as R.D. Coffee by Dénes Rajmond, national cup taster champion in Germany competing at the WOC for the world title; The Underdog, a team from Athens made up of national and world champion baristas in different disciplines; BOB Coffee Lab from Bucharest with Alexandru Niculae, world roaster champion 2016; and Peacocks Coffee by Matteo Pavoni, Italian barista champion.

Also in attendance is the team of Kahiwa Roastery, the Finnish roastery co-owned with the famous Formula 1 driver Valtteri Bottas.

There will be demonstrations of latte art on the LaCimbali S60 with Manuela Fensore, the reigning world champion of latte art and coach of Carmen Clemente, who will compete in the world championship at WOC.

slayer espresso cimbali
Slayer Espresso (photo credits by Omnicom Pr Group)

For the occasion, MUMAC, Gruppo Cimbali’s Coffee Machine Museum, will be open for guided or free tours with a welcome coffee on 23 and 24 June 2022 from 10 a.m. to 5.30 p.m. Discover the true history of espresso thanks to a journey through the technological and aesthetic development of espresso machines from the early 19th century to the present day. To book a visit, fill in the form on the MUMAC website.

About Gruppo Cimbali

Gruppo Cimbali is one of the leading manufacturers of professional machines for making coffee and milk-based drinks, as well as coffee shop equipment.

The Group, which includes the La Cimbali, Faema, Slayer and Casadio brands, operates through three production plants in Italy and one in the United States (in Seattle, where the machines are produced under the Slayer brand), employing a total of around 700 employees.

The Group’s commitment to spreading espresso coffee culture and promoting the local area led to the foundation of the MUMAC Coffee Machine Museum in 2012, the first and largest permanent exhibition dedicated to the history, world and culture of espresso machines, located at Gruppo Cimbali headquarters in Binasco.

MUMAC is home to MUMAC Academy, Gruppo Cimbali’s coffee machine academy; a training, promotion and research centre.

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