MIAMI, FL, USA – Grand Havana Inc. and its wholly owned subsidiaries, Grand Havana Masters, LLC, Grand Master Brands, LLC and GH Hospitality Group, LLC are expanding sourcing and roasting operations abroad as part of a planned increase to green coffee and roasted coffee capacity.
The move will also give unfettered access to a significant B2B market for green coffee, and importantly to a B2C roasted coffee market that is growing exponentially as consumers abroad ramp up in-home and out-of-home coffee consumption.
At the heart of the project, GHAV has established a working alliance with SOLCAFE, S.A. a vertically integrated conglomerate based in Nicaragua with certified coffee farms, beneficios (processing mills), roasting facilities and export operations.
The B2C (direct-to-consumer) opportunities consist of bolstering SOLCAFE’s existing roasted coffee brands such as “Sabor Nica” and “Café Sol” with Grand Havana coffee. This move will consolidate product offerings for both SOLCAFE and GHAV to include instant coffee, ground American style coffee, and high-end espresso to appease every palate.
“Global coffee consumption will reach a record 170.2 million bags in the next coffee cycle, with a noteworthy increase in emerging and developing markets like Mexico, Colombia and Brazil. Coffee culture in Central America has also never been stronger as Millennials and Gen-Z demand higher quality cups,” notes GHAV Director Julio Sera.
The combined infrastructure of H&H Coffee Group (GHAV majority investor) and SOLCAFE, along with the logistical advantages of sourcing and roasting facilities in Central America will be the catalyst for GHAV to expand its footprint abroad and capitalize on rising coffee consumption.
“Grand Havana coffee, Sabor Nica and Café Sol will be available on every supermarket shelf, every restaurant menu and will be served at all of the finest coffee shops and kiosks throughout the Latin American region and beyond. Our alliance with SOLCAFE and the Nicaraguan stakeholders that support us will take GHAV to the next level!” stated ambitiously by GHAV Chairman Alain Piedra.