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GENOA – Ekaf – Cellini Caffè returns to HostMilano 2025 with a portfolio of important innovations designed for the professional sector and modern distribution, with the aim of expanding its offering and strengthening relationships with its business partners.
Among the new products to be unveiled at the fair:
• Joybreak – the new line of hot beverages for cafés
A completely new brand that enriches the company’s professional offering with a range of high-quality soluble and single-serve products: Ginseng (classic, lactose-free, bitter, super), Barley, and Hazelnut. Joybreak was created to provide baristas with a comprehensive, loyalty-building service capable of reaching new consumers, with versatile solutions suited to every professional in the sector.
• New coffee pod line
An expanded range covering both the horeca channel and modern retail, designed to meet diverse consumption needs and strengthen the brand’s presence across the main market segments.
• An updated and expanded BARISTA coffee beans line
The range of coffee beans is enriched with new products developed to deliver professionals an even richer, more aromatic extraction experience, in line with the high-quality standards of Cellini Caffè.
At the same time, a targeted packaging restyling reinforces the brand’s identity with a contemporary design that highlights the quality and value of our coffee.
• Coffee Concentrate: the creative base for a new generation of consumption
Cellini Coffee Concentrate is the company answer to an international consumer market increasingly oriented toward mixability: an intense, ready-to-use coffee base that enables cold recipes, alcohol-free (and alcoholic) signature drinks, desserts, and contemporary milk-based creations. A solution that speaks the language of the new generations—fast, customizable, and social-friendly.
“Returning to HostMilano,” says Massimo Faravelli, CEO of Ekaf SpA, “represents a moment of great significance for us: not only as an international showcase for our innovations, but also as an opportunity to strengthen ties with clients, partners, and industry professionals, as we look to the future of coffee with confidence and passion.”
Ekaf – Cellini Caffè looks forward to welcoming you at HostMilano 2025, Pavilion 20 – Stand D12 E11, to discover and taste all the new products.
About Ekaf
Ekaf SpA is an international group active in the production, packaging, and sale of premium roasted coffee, headquartered and with facilities in Genoa, with consolidated Group revenues exceeding €90 million. Cellini Caffè is the company’s flagship brand.
