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BERGAMO, Italy – Tenacta, the Italian group leading in home wellness with iconic brands such as Imetec and Bellissima, officially announces its entry into the professional sector with IMETEC PRO, a new brand dedicated to horeca and B2B solutions. The launch will take place during Host Milano 2025, the international trade fair for the hospitality industry, at Pavilion 20, Stand F20-G19.
“With IMETEC PRO we bring our know-how and innovative DNA into the professional channel, with the same ambition that has guided us in the consumer sector for over 50 years: making technology accessible, reliable, and distinctive,” said Renato Morgandi, President of Tenacta. “This is a strategic step that expands the Group’s scope, opening up new opportunities in a dynamic and global market such as professional coffee and hot beverages”.
A project that combines experience and innovation
The project was born from the meeting between Tenacta’s industrial vision and the expertise of two key figures in the sector: -Massimo Faravelli, a longstanding presence with top management roles in the world’s leading professional coffee machine player; -Marino Maver, inventor and holder of numerous patents that have shaped the technological evolution of the category.
The collaboration led to the filing and granting of two patents on a boilerless group, a groundbreaking innovation that represents the foundation of the new generation of IMETEC PRO machines.
To this technological core, Tenacta added its distinctive expertise in heat management, developed over decades of designing solutions for comfort and wellness, along with additional patents that enabled the creation of a traditional yet highly innovative machine.
The heart of innovation: the boilerless group
The new IMETEC PRO platform introduces a radically different approach compared to traditional boiler machines:
-Extraction always from fresh water, preserving aromas and minerals while enhancing the sensory quality of coffee.
-Energy efficiency: only the required amount of water is heated, resulting in significant reductions in energy consumption.
-Modularity and serviceability: independent groups can be replaced quickly in the field, minimizing machine downtime.
-Patented anti-scale system: circuits are emptied at the end of each dispensing cycle to ensure reliability and durability.
Innovation is also reflected in the aesthetics: the machine features an open and transparent design, visually highlighting the presence of a new technology and enabling greater interaction between barista and customer.
Complete range for the horeca sector
IMETEC PRO makes its debut with a line of traditional espresso machines available in the following versions:
– Compact 2-group, ideal for limited spaces;
– Standard 2- and 3-group, designed for medium to large venues.
Alongside the espresso machines, Tenacta is also introducing a soluble beverage dispenser – with a focus on ginseng, barley, and hot chocolate – a segment that is rapidly growing and complementary to coffee.
This product line expansion reflects the company’s commitment to offering partners a comprehensive and flexible solution to meet all the needs of the professional channel.
A new player shaping the future of professional coffee Tenacta’s entry into the B2B sector with IMETEC PRO represents a paradigm shift for the entire industry:
– Patented technology as a barrier to entry and a competitive advantage;
– Consistent quality in every cup, compliant with SCA standards, with consistent temperature and high-pressure dry steam;
-True sustainability, thanks to reduced energy consumption, premium materials (AISI 316L for water circuits), and long-lasting design;
-Simplified service, with modular architecture and standardized electronics.
“We want to bring to the professional market the same approach that made us a leader in the consumer sector: innovation serving quality and sustainability, supported by the solidity of an international industrial group,” concludes Renato Morgandi.
About Tenacta
Tenacta Group is an Italian company that, through brands such as Imetec, Bellissima, Dreamland, and Daga, has built its leadership in home comfort and beauty tech.
With over 50 years of history, the Group is present in Europe and the main international markets, standing out for its innovation capabilities, Italian design, and focus on sustainability.
With the launch of IMETEC PRO, Tenacta expands its strategic horizon, complementing its consumer mission with a structured presence in the professional channel.
