GRANTS PASS, Ore., U.S. — On Sunday, Feb. 14, all Dutch Bros Coffee locations will share the Dutch Luv with its annual campaign to raise funds to help fight hunger. The nation’s largest privately held drive-thru coffee company will donate $1 from every drink sold across its more than 400 locations to local food banks. On average, a $1 donation helps provide three meals to people facing hunger.
“Serving our communities is the heart of what we do at Dutch Bros,” said Travis Boersma, co-founder and executive chairman of Dutch Bros Coffee. “As we continue to grow as a company, our commitment to make a difference in our communities grows right along with it. I’m stoked to see how our broistas, franchisees, operators and customers come together this year to share the Dutch Luv.”
Dutch Luv Day started as a canned food drive in 2007. It’s grown over the last 15 years to raise more than $1.8 million for nonprofits dedicated to feeding the hungry.
“We’re so excited for our 15th annual Dutch Luv campaign,” said Katie Hutchison, vice president of philanthropy at Dutch Bros Coffee. “We can’t wait to see how our customers will show up to help fight hunger in our communities and make a difference one cup at a time!”
In 2020, Dutch Bros raised $483,346 for its Dutch Luv campaign. This allowed local organizations to serve 1,450,038 meals for hungry members of their community.
This year, Dutch Luv Day partners include the Oregon Food Bank, Utah Food Bank, Boise Rescue Mission, Central California Food Bank, Roadrunner® Food Bank of New Mexico, St. Mary’s Food Bank in Arizona, Brazos Valley Food Bank in Texas, Springs Rescue Mission in Colorado and more.
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