Wednesday 22 May 2024
  • Triesteexpresso

Death Wish Coffee Company rallies national support

New York company competing for TV spot in Intuit QUICKBOOKS® “Small Business Big Game” Contest

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ROUND LAKE, New York, U.S. – A small business of nine, known for producing the “World’s Strongest Coffee”, is gaining momentum in a contest against some pretty impressive players competing for air time during football’s biggest game.

Round Lake, NY based Death Wish Coffee Company is one of ten finalists in an online competition, sponsored by software company Intuit Quickbooks®, vying for a 30 second commercial spot, which will air on Sunday, February 7th during the Super Bowl.

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More than 15,000 small businesses competed through the summer and the finalists were chosen based on entrepreneurial spirt, fan support and the completion of various exercises.

Owner and creator, Mike Brown, first researched the idea of Death Wish Coffee about 4 years ago while working in his coffee house in Saratoga Springs.


Customers kept demanding the strongest coffee he had, motivating him to come up with a brew like no other. Through a special roasting process, a lot of experimentation and the perfect blend of beans, Brown and his staff believe they’ve officially created The World’s Strongest Coffee—and now they’re planning to tell the masses about it by winning this contest.

Brown said, “We’ve definitely got an amazing fan base already, and we’re so thankful, but obviously winning a chance to run a spot during sports’ biggest game would be the chance of a lifetime for our small team.”

Death Wish Coffee fans are being asked to cast their votes daily and to spread the word as much as possible between now and November 3.

Voting happens here:

Brown says he has high hopes that the passion of Death Wish’s dedicated drinkers will get them to the small screen for the Big Game.

“I think we’re ready for it. It’s time to take things to the next level.”


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