MILAN – Daily coffee drinkers in the United States have increased by 5% since 2015 according to the 2020 National Coffee Data Trends (Ncdt), which was released on Thursday. The National Coffee Association (Nca) has commissioned this annual survey (formerly known as National Coffee Drinking Trends) since 1950. Ncdt provides the longest available statistical series on consumer drinking patterns related to coffee and other beverages.
According to the Ncdt, 62% of people in the United States drink some type of coffee every day. The consumption of other forms of the beverage such as frozen, blended or cold brews is rising among young people.
This makes coffee the most beloved drink among Americans.
NCA also found that 20% of Americans under 40 drink at least one cup of cold brew coffee per week. The drink, which practically did not exist five years ago, is prepared with room temperature water with ground coffee added over a period of up to 12 hours.
The study said the number of people that drink coffee without sugar grew 66% from 2015 to 2020.
NCA President and CEO Bill Murray said, “This year’s release shows just how much Americans rely on the energy, comfort and normalcy of their favorite brew. But, these are challenging times, and the coffee business is not as usual.”
Key figures from Nca ‘s National Coffee Data Trends:
- Overall consumption is up 5% across the U.S. since 2015.
- 7/10 Americans drink coffee every week.
- 62% drink coffee every day. That’s a 5% increase from 2015.
- The average drinker drinks just over three cups a day.
- 9/10 older coffee drinkers consume a cup at breakfast, compared to while 7/10 for those who are 18-24 years-old.
- Young people are twice as likely to consumer a coffee beverage at lunchtime than someone 60+.
- Single cup brewing machine popularity has increased by almost 50% in the last five years.
- Americans are 24% less likely to prepare their coffee in a traditional drip coffee maker. That’s compared to 2015.
- Consumption increases with age, but Americans under 40 have increased their consumption 40% since 2015.
- Classic never goes out of style. Black coffee is 20% of Americans drink of choice.
- Millennial’s are more likely than any other age groups to order frozen, blended coffee.
- 20% of Americans under 40 drink at least one cold brew every week. Cold brew was virtually unknown in 2015.
Survey results show says coffee remains the nation’s favorite beverage:
- 62% drink coffee daily
- 47% drink tap water
- 54% drink bottled water
- 41% drink soft drinks
- 45% drink tea
- 24% drink juice