LONDON, UK – Costa Coffee has opened the doors of its first store in Vietnam, in Da Nang International Airport. This is the second market opening with Costa Coffees newest global partner Autogrill.
South East Asia is an exciting market for Costa Coffee and this opening marks the start of an ambitious new store openings programme for the region.
Last month Costa Coffee opened its first store in Jakarta in Soekarno–Hatta international airport, with a second store planned to open in Jakarta in the coming months.
The new opening has created a number of jobs in the market, with team training taking place in stores in the Philippines, creating an excellent opportunity to bring the brand to life and experience a working Costa Coffee store, with real customers and colleagues.
This enabled the teams to pull on local knowledge for service style, develop inter-market relationships, and ensure that the true Costa experience has been brought to Vietnam for the launch.
The food and drink products available in Vietnam were created in line with those served in Jakarta, incorporating core Costa Coffee products as well as blended iced drinks and indulgent Frostinos, such as the Double Chocolate Cookie Mocha.
The food range includes Costa classics such as salads, toasties and sandwiches, along side a mix of European and South East Asian decadent cakes, desserts and healthy treats.
Matt Kenley, Head of Costa Coffee South East Asia, said: “We are delighted to extend our global presence with our opening in Vietnam, a dynamic, desirable and thriving country with an established coffee culture.
Costa is all about great people and great handcrafted coffee and in partnership with Autogrill we are confident that Costa Coffee will appeal to coffee lovers in Vietnam”.