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Global coffee community fuels up for World of Coffee 2017

World of Coffee heads to Budapest’s Hung Expo 13, 14 and 15 June 2017

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Thousands of people from more than 100 countries will converge on Budapest, the City of Light, next June 13-15 for World of Coffee, Europe’s greatest coffee gathering.

World of Coffee, sponsored by BWT water+more, is a very special event on the European coffee calendar featuring over 200 of the world’s most innovative coffee industry suppliers.

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Three full days of competitions, an inspiring symposium, seminars, educational workshops and a packed social and networking programme with plenty of entertainment, excitement and fun fringe events!

Whether you are eager to learn about emerging trends, key industry issues or the latest in equipment or services, explore and sample the latest products or discover exciting new innovations in the coffee market, this is the place to be for those directly involved in the coffee industry but also for those from beyond the core coffee community.


Don’t Miss Out – Confirm your Space Now

The footprint of the show has been extended to over 8,000sqm and bookings for World of Coffee 2017 are well ahead of target with nearly 75% of stand space already secured as restauranteurs, hoteliers, café owners, foodservice operators, chain operators, buyers, baristas and roasters will come together under one roof to celebrate this exciting, burgeoning industry, to learn, educate and network and to continue to provide the very best for their customers both nationally and internationally.

Major exhibitors signed up for 2017 include La Marzocco, Java Republic, Marco Beverage Systems, Ahlstrom along with some new exhibitors including ASCASO, Casino Mocca, Libamba, Coffee Desk, Hario, La Boheme Café, Loveramics, OCR Commodities, Ozturkbay Roasters, Phuisinh Corporation and Roastmax Tor to name just a few.

The organisers are reporting a strong demand for the remaining 25% of stand space so make the call and get involved in one of the best annual coffee shows. A full and updated list of exhibitors can be found at www.worldofcoffee-budapest.

Seventeen Great Years

World of Coffee began small in a Monte Carlo hotel conference room in 2000 and year on year has continued to grow and prosper just as the industry has done.

The event visits a different European city each year and more and more attendees and exhibitors want to get involved in this true celebration of coffee.

World of Coffee is a melting pot of inspiration, education, networking and entertainment and the 2016 event in Dublin proved the most successful yet as attendee numbers soared.

Coffee professionals and enthusiasts came in their thousands to soak up everything that is good about coffee from farm to education and to witness the best of the best talent in the world industry.

World of Coffee will continue to tour Europe in the coming years and will visit Amsterdam in 2018 and Berlin in 2019.

A Vibrant and Energetic Event!

Taking place in the spectacularly beautiful city of Budapest, this is one of the best events on the coffee calendar.

Celebrating its 17th anniversary, World of Coffee is the definitive coffee show, attracting the industry’s most influential producers, suppliers and professionals who gather at the event to meet existing and potential buyers, promote their products and learn about the latest trends and developments in the sector.

And, of course the parties! Come prepared as you can party every night!

Staging World of Coffee 2017 in Budapest, the City of Light, was an inspired choice for SCAE, explains Executive Director, David Veal.

“With a thriving coffee culture and an enviable reputation as Europe’s most stunning city, Budapest is going to be a great venue for World of Coffee.

Following on from the hugely successful event in Dublin, we are really excited about the 2017 event and the plans already in place which will allow the Budapest event to build on the success of previous years.

In Budapest, we will continue to set trends, push boundaries and lead innovation in this vibrant industry.”

Become educated and inspired

This event is all about strategic development within the industry, leading innovation and high level discussions, with a full programme of activities in the pipeline – Re:Co, the European coffee symposium, will bring coffee’s leading stakeholders and strategists together to debate the big issues affecting the industry and chart a future course for the sector.

Given the huge success of the Seminar Rooms in Dublin’s World of Coffee, once again there will be two seminar rooms, one dedicated to coffee science while the other to the business of coffee.

The Seminar Rooms are open to all who are interested but you must register online in advance as spaces are limited.

Launched in 2016, the Sustainability Forum will be another attraction in Budapest.

The Forum is to become the hub for discussion at World of Coffee, with key talks on the economic, environmental and social challenges that the industry faces with regard to sustainability, as well as debate, innovation and knowledge sharing throughout the event.

The Cupping Room is always a great success and there will be coffee cuppings every day through the event. Most cuppings are open to the public but you will need to register for others so keep an eye out for further details.


There is so much else going on including the thrilling competitions!

The World Brewers Cup is all about extracting the perfect coffee using filter methods and the finest coffee selections from around the globe. Learn about the latest inventions, latest recipes and get to know the participants at the World Coffee events stage.

The World Latte Art Championship showcases arty baristas and their fantastic work and more baristas that ever before will be competing so get inspired by their designs.

The World Coffee in Good Spirits Championship promotes innovative beverage recipes that showcase coffee and spirits in a competition format. This competition highlights the barista/bartender’s mixology skills in a setting where coffee and alcohol go perfectly together.

The 10th World Ibrik Championship will see competitors from all over the world take part in this annual event that celebrates the world’s most traditional brew method in a competition format.

The World Cup Tasters Championship awards the professional coffee cupper who demonstrates speed, skill and accuracy in distinguishing the taste differences in speciality coffee.

You will need a holiday after all the action of World of Coffee! There’s also the Java Jog where you can run (or walk) for a great cause!

World of Coffee – Come along for the journey

World of Coffee is a very special event where thousands of coffee enthusiasts, chefs, restauranteurs, hoteliers and over 200 of the world’s most innovative co­ffee industry suppliers from more than 100 countries will converge on Budapest’s Hung Expo for three full days of thrilling competitions, inspiring symposiums, seminars, educational workshops and a packed social programme.

Find out more about SCAE’s plans for World of Coffee Budapest 2017 on: To learn more about SCAE, please visit


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