LONDON, UK – Coca‑Cola Creations is releasing its latest limited-edition flavour – Dreamworld in the UK. Keeping the exact taste profile of the new flavour under wraps, the mystery launch of Dreamworld aims to bring to life the playfulness and brightness of dreams – the entire experience will have you wondering if things are real or a dream!
Tapping into the power of the subconscious and vivid dream states, the new Coca‑Cola Creations flavour invites fans to discover the magic in ordinary moments and dream with their eyes wide open.
The new creation comes in distinctive packaging, transforming the iconic Coca‑Cola can with whimsical shapes and electric colours to create dream-like optical illusions.
To provide fans with an exclusive experience, Coca‑Cola has partnered with the world’s largest digital fashion platform, DRESSX, to offer a Dreamworld-inspired, digital wearable collection for the metaverse that will be available for download as a shareable outfit of the day.
“There’s no better way to bring the fantasy of dreams to reality than with Coca‑Cola Dreamworld and our exclusive wearable collection,” said Daria Shapovalova, DRESSX CEO and co-founder.
“We’re thrilled to partner with Coca‑Cola and engage fans in a truly imaginative and exciting way!” added Natalia Modenoca, DRESSX COO and co-founder.
The fantastical campaign will also feature the launch of the Coca‑Cola Dreamworld AR Music Experience, an augmented reality music experience dreamt up in collaboration with electronic dance music festival brand, Tomorrowland.
For this epic music experience, fans can simply scan a Coca‑Cola Dreamworld can or bottle to access the digital Coca‑Cola Creations Hub, where they will be transported into a full 3D virtual AR music experience hosted by an avatar DJ spinning dreamlike tracks.
The campaign will debut with a variety of digital experiences, including Dreamworld-inspired Snapchat lenses and backdrops, and exclusive content that can be accessed via www.cocacola.com/creations
Coca‑Cola Dreamworld will be available to purchase at all major UK retailers in a Zero Sugar version.
Available to purchase for a limited time only, in participating stores nationwide, Coca‑Cola Dreamworld is available in a 250ml can with an RRP of 77p.