TORONTO, Canada – Club Coffee, the leader in plant-based compostable single-serve coffee pods, is implementing the How2Recycle and How2Compost label instructions on its packaging. It joins more than 250 North American industry leaders using the programs to give consumers clear messaging about where their packaging is designed to be discarded when they’re done using it.
“From our first steps to a compostable coffee pod, we heard about the importance of simple information for consumers on what to do with them after they’ve enjoyed their coffee,” said CEO John Pigott.
“Putting the How2Recycle and How2Compost information on packages starting with our own Club Coffee Craft Roasters™ is our next step forward along our sustainable commitment by delivering the information consumers need to properly discard their packaging.”
Club Coffee’s action comes as Canadian waste diversion gets ready for a big change. The Ontario government is leading the way in creating a new system where industries will be responsible for keeping packaging in the economy and out of landfills.
As Pigott notes, “Ontario’s environment minister Jeff Yurek and Premier Doug Ford have made it clear that companies like ours will drive new composting and recycling solutions. We’re proud to play a leading and innovative role in making that happen. Joining the How2Recycle and How2Compost team of other North American business leaders is one part of our strategy to deliver the sustainability results that we all want.”
How2Recycle launched in 2012 as a project of the Sustainable Packaging Coalition in the United States and has recently expanded its reach into Canada. The program’s approach to labeling enables companies to convey to consumers in simple terms how to dispose of a package. By eliminating consumer confusion with packaging, How2Recycle improves the availability and quality of recycled material.
How2Compost was launched in 2016 to bring similar benefits to compostable packaging in the US and Canada. Working in conjunction with the Biodegradable Products Institute (BPI), North America’s leading certifier of compostable products, the How2Compost label helps consumers recognize the critical distinction between certified compostable products, and packaging that is often not compostable but may be recyclable. Club Coffee has received BPI Certification for all of its compostable coffee pods.
Consumer feedback shows that the How2Recycle and How2Compost labels have a significant impact on consumer understanding. It is a valuable way to reduce the problems that composting and recycling programs have when consumers put the materials in the wrong stream.