Tuesday 09 August 2022

Caffè Trucillo goes back to Anuga to illustrate the Real Italian Coffee Style

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SALERNO, Italy – There was also Salerno at the biggest and most important exhibition of the world in Food&beverage, that closed its doors on Wednesday, in Cologne, Germany.

Caffè Trucillo was among over 7200 stands from 100 countries, which showed and illustrated their products and the latest developments within the market.

Anuga was the right place where we could meet the most important actors of food and drinks sector – Antonia Trucillo (PICTURE), Marketing Director Trucillo explains– and our participation justified our big attention to the ” home” component. Our history begins in 1950 when my grandfather Cesare Trucillo started importing, selecting and roasting coffee and nothing has changed since then: we choose only the richest beans to create perfect blends. Our mission doesn’t only mean produce a quality coffee but also spread the Culture of Italian Quality Espresso“.

This German meeting represented the right opportunity to introduce the new retail line “Il Mio Caffè“, born to celebrate the truly Italian coffee style.

Eight new proposals, both grains and grounded coffee, make up Trucillo’s new range of products dedicated to the domestic use, where the Italian gesture becomes the true protagonist of coffee packs, able to increase the imagination at home and tell the Italian story overseas.

“The thought behind the tag line “True Italiano” is rooted in our surname Trucillo and mixing English and Italian we have tried to bring to life the attitude of our brand,” says the company in a press release.

In Italy the coffee culture is deeper and rooted than in other countries, so much so that we don’t only export our product and its ritual, but also the vocabulary used to describe it – Antonia Trucillo continues– the gestural language certainly characterizes each of us as Italian and just our use of hands has been the key to tell our history and express who we are, simplifying in a gesture our world and our passion: coffee“.

Passion, generosity and authenticity blend together through sign language, an explosion of colors and flavor for those who don’t want to give up the pleasure of a good coffee also at home.

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