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Café La Rica espresso continues to gain ground on US national brands

Café La Rica
CLR Roaster’s Café La Rica Brand Added to Publix Planogram

MIAMI, U.S. – Youngevity International, Inc. announced that it has been added to the coffee planogram for Publix Miami Division with KeHE, one of the largest and most respected specialty food distributors implementing the Café La Rica distribution.

Depending on the size of the stores the brand will control up to 3 facings in each store.

“We are very proud to be added to the Publix Coffee Planogram and to have KeHE executing the distribution for us on this program. Being selected as a Planogram Item allows Café La Rica to expand its relationship within Publix through in-store promotions of our Brand and we look forward to driving further brand awareness with this relationship,” stated Ernesto Aguila, President and Founder of the CLR Roasters.

Dave Briskie, President and CFO of YGYI, the parent company that owns CLR Roasters, stated, “We continue to expand our footprint with our  Brand and our sell-through has continued to accelerate at retail. Becoming a Planogram Item within Publix has always been a goal of our company, and we are extremely pleased to be expanding our partnership with Publix and KeHE.

Café La Rica and our other company owned brand, Café Cachita, are establishing themselves as leading brands in Cuban Expresso.” Mr. Briskie continued, “We anticipate further expansion of our company owned brands as we move through 2020.”