BOGOTÁ, Colombia – In what represents another important step in its international expansion strategy, Juan Valdez Café has opened its first destination store in Historic Downtown Miami, with a second Downtown location to follow next week. Beginning this fall, Juan Valdez will open additional stores throughout South Florida. The company plans to open 60 stores in the Florida market in the next five years.
These Miami openings will contribute to the brand’s international presence that currently includes nearly 300 Juan Valdez Cafes in 13 different countries including Aruba, Colombia, Chile, Ecuador, El Salvador, Spain, the United States, Kuwait, Malaysia, Mexico, Panama, Peru and South Korea. Miami’s new stores are an important part of the Colombian coffee grower´s strategy to gain additional markets for its premium coffees. This move is strategic given the landscape and culture Miami offers and today’s highly competitive coffee market. Capitalizing on the $18 billion coffee industry in the United States, these stores are sure to be integral to the revitalization of Downtown Miami.
“We are confident that these highly-anticipated concept stores will be well-received by the Miami community. While our locations and spaces may differ slightly from one another, our mission remains the same – to provide high-quality, premium coffee to the city’s discerning coffee drinkers,” said Hernan Mendez, CEO of Juan Valdez Café.