Saturday 13 April 2024
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Brita is the official water filtration sponsor of the World Brewers Cup Championship in Chicago under the Vivreau brand

BRITA SE, represented by its subsidiary Vivreau, is participating in the Specialty Coffee Expo in Chicago, April 12 – 14, and serves as the official water filtration sponsor of the World Brewers Cup Championship

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TAUNUSSTEIN, Germany – BRITA SE, the expert in optimising and customising drinking water, will exhibit at the Specialty Coffee Expo (SCE) for the first time. North American daughter company Vivreau will represent the Group. BRITA is proud to be official water filtration sponsor of the World Brewers Cup Championship again at this year’s SCE, under the Vivreau brand.

The SCE takes place in Chicago from 12 – 14 April 2024. The Vivreau booth (No. 2461) will be at McCormick Place

The Specialty Coffee Expo, organised by the Specialty Coffee Association (SCA), is the largest coffee event in North America. It’s the annual gathering for coffee innovation and culture. This year, it will host two of the World Coffee Championships (WCC) competitions. Vivreau will supply water for the World Brewers Cup Championship (WBrC), to exact WCC specifications. Baristas will experience Vivreau filtration technology and expertise first-hand.

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“We’ve been the official water filtration sponsor of WCC competitions for over a decade now. This shows the depth of our commitment,” says Thomas Hoerning, BRITA’s Vice President Strategic Marketing, Professional Filters. “We partner with the SCA because we want to support the global coffee community. We give them the best water filtration expertise they can get. Water quality has a huge influence on the taste of coffee. After all – a cup of coffee is 98% water, so you want that water to be the best it can. We look forward to sharing all we know about water with the specialty coffee community.”

BRITA offers quality filtration solutions for tap water, regardless of the mineral composition of the local supply. The broad range of BRITA filters, tailored to individual needs, provides the basis for perfect hot drinks. In coffee brewing, water filtration is particularly important. Unwanted elements that could impact taste or aroma are effectively removed. This brings out the best of the natural coffee bean characteristics for baristas.

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The BRITA Group looks forward to attending Specialty Coffee Expo Chicago 2024

This is its first participation in a North American SCA event. As official water filtration sponsor for WBrC championship, the company is confident the competition will have an even playing field. BRITA filtration expertise ensures consistent, high-quality water – to specification – for all competitors.

At the Vivreau booth, visitors can take part in a variety of fascinating activities that showcase the wonder of water. BRITA sommeliers will explain the sensory dimensions of water. Filtration experts will share their knowledge and answer questions. The Vivreau dispenser range will be on display, too. So, coffee enthusiasts can enjoy a first-hand experience of BRITA technology.

BRITA
BRITA is proud to be official water filtration sponsor of the World Brewers Cup Championship again at this year’s SCE, under the Vivreau brand (picture provided)

Visit the website for more information: www.brita.net

On the BRITA Group

With total sales of 664 million euros in business year 2022 and 2,262 employees worldwide (of which 1,221 are in Germany) at the end of 2022, the BRITA Group is one of the leading companies in drinking water optimisation and individualisation. Its long-established brand BRITA has a leading position in the global water filter market.

The family-owned company based in Taunusstein near Wiesbaden is represented by 30 national and international subsidiaries and branches as well as shareholdings, distribution and industrial partners in 70 countries on all five continents. It has production sites in Germany, the UK, Italy and China. Founded in 1966, today the inventor of the household water filter jug develops, produces and distributes a wide range of innovative drinking water optimisation solutions for private (water filter jugs, on-tap systems and BRITA Integrated Solutions for small and large electric appliances by renowned manufacturers) and commercial use (hotel sector, restaurants, catering and vending) plus mains-fed water dispensers for offices, schools, restaurants and the hygiene-sensitive care sector (hospitals, care homes).

Since 2016 BRITA has been working with Whale and Dolphin Conservation (WDC) to protect the world’s oceans from plastic waste, thereby helping to protect whales and dolphins. Further information: www.brita.net.

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