MILAN – The Brazil International Coffee Week (SIC) kick off today: with all the current world scenario, the event will be 100% digital and 100% free. There will be a 3-day event entirely online with the most complete content of coffee in Brazil and business with exhibiting companies from different segments of the agribusiness to foodservice. All of this in an interactive and easy to navigate platform that will provide an unprecedented experience to visitors.
The Brazil International Coffee Week has taken place in Minas Gerais state, Brazil, for the last seven years, but with the pandemic situation the event will be held online through an exclusive platform with strategic content translated to English and open to people from all over the world, expanding borders.
“This is a great opportunity to present our productive potential for specialty coffees to several countries. We have been working hard to create a whole new experience using digital resources promoting qualified content, training and business even further”, explains Caio Alonso Fontes, planning director at Café Editora, one of the organizers.
The reopening of coffeeshops following the first impacts of the novel coronavirus pandemic will be one topic discussed in this year’s event. The panel ‘São Paulo: Reopening Coffeeshops & Businesses’ takes place today (Wednesday, November 18th) at noon (BRT). The event feature Diego Gonzales of Sofá Café, Vitor Saponik of Caffè Latte and Ana Oliveira and Daniel Tavares of O Cabral Café, as well as Brazil Arab News Agency (ANBA) reporter Thais Fernandes.
From March to July, restaurants and coffeeshops in the state of São Paulo remained closed to curb the spread of coronavirus cases. In the debate, three company owners will tell how they face these months and the alternatives they found to keep their businesses running.
In addition to lectures and debates, SIC will feature an exhibition of companies, interviews, meetings, award ceremonies, courses, and contests, including Coffee of the Year Brasil, which choses Brazil’s best coffees.