Monday 20 May 2024
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Boncafé Group announces its grand opening in Jakarta, Indonesia

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PT Bon Café Indonesia announces its grand opening in Indonesia, Jakarta. With this grand opening, it marks the beginning of Boncafé Group of Companies in Indonesia and further strengthens the Boncafé presence in the region.

Strategically located in Fatmawati, one of the most eminent business and commercial district of South Jakarta consisting of lines of offices and shopping complex, PT Bon Café Indonesia is poised to expand its foothold in Indonesia.

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With a distinctive orange facade, the building provides a striking look and offers an easily recognizable appeal.

The modern four-storey building with its minimalist design, houses the passion of PT Bon Café Indonesia to become the leading one-stop coffee and beverage solutions for all industries.


On the ground level, the showroom showcases bean-to-cup coffee machines from renowned brands such as La San Marco, La Marzocco and Thermoplan which are ideal for luxury resorts, hotels, restaurant and cafés.

Domestic coffee machine models and capsule machines are also featured. Besides equipment, we also offer a diverse range of Boncafé products, Segafredo Zanetti a brand synonymous in the world of Italian Espresso Coffee as well as Caswell’s Coffee, a leading specialty coffee brand in Indonesia.

On the second level is the Caswells Coffee Lab, a Specialty Coffee Association (SCA) and Coffee Quality Institute (CQI) certified training lab.

It is the ideal place to learn and taste a wide range of specialty coffees from around the world and is also the perfect facility to provide coffee training for those who keen to be certified with professional accreditations.

The office and the sales warehouse and after-sales service are situated at the third and fourth storey respectively.

Sharing his thoughts with excitement, Peter Slack, Managing Director of PT Bon Café Indonesia said:

“With the grand opening and the new showroom, customers can now have the Boncafé experience and are able to view and select coffee machines and excellent products from reputable brands all in one location. This is made possible because of the acquisition, bringing Caswells into the big family of Boncafé Group, which gives us the perfect platform to harness the rapidly expanding middle class rising coffee consumption.”

“Indonesia being the fourth largest coffee producer in the world possesses a colonial history of vibrant coffee drinking culture, of which the consumption of branded gourmet coffee is growing on a rapid pace amongst the younger discerning Indonesian consumers. I’m very excited to embark on this journey with my team in Indonesia to realise our strategic business goals together,” said Joe Mohan, Chief Executive Officer of Boncafé Group (ASEAN & East Asia).

“PT Bon Café Indonesia represents an important milestone in the Massimo Zanetti Beverage Group’s strategy to expand its presence and business development in Asia. Coffee consumption is growing very fast in Asia and particularly in Indonesia. We are very proud to open at an outstanding location to serve our clientele and my heartiest congratulations to the entire Boncafé team for this achievement. The Group will pursue its strategic development in this part of the world with determination and passion. “said Pascal Héritier, Chairman of Boncafé Group and Chief Operating Officer of the Massimo Zanetti Beverage Group.”


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