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Best New Product 2021: Submissions deadline extended to February 7

Best New Product

MILAN — Deadline for submissions for this year’s Best New Product Awards is fast approaching. The Best New Product Competition recognizes new products that represent quality and add value to the specialty coffee and tea industry.

Entries can be submitted through the SCA New in Coffee platform across ten categories, where they will be on permanent display digitally.

Judges will review entries to each category on New in Coffee, then select finalists for a second round of judging, before announcing the winner in that respective category.

Submission deadline – February 7, 2021 at 11:59 pm PST

About Best New Product Awards

The industry’s prestigious award for new products within the consumer and commercial fields has a new online presence, making it more accessible and open to any company in specialty coffee.

Each year, the Competition recognizes new products that represent quality and add value to the specialty coffee industry. Best New Product Awards will continue to be a feature at SCA trade shows.