Monday 04 December 2023

Annual study ranks Starbucks the number 1 restaurant brand in Asia

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Campaign Asia-Pacific has released its annual study of Asia’s Top 1000 Brands. Starbucks is listed 15th overall for 2015, and the number one restaurant brand in Asia. The top brands report is based on an online survey developed by Campaign Asia-Pacific and the Nielsen research company.

The survey asked customers to list brands by industry sector they most trusted and felt had the best reputation. Four hundred respondents were polled in each market, except for India and China, which polled 800 and 1,200 people, respectively.

In addition to an overall ranking of the most favored brands, the survey drills down to the market level with 13 country-specific rankings. Starbucks is the number 10 brand in China, 12th in Hong Kong and Thailand, and 17th in Japan and Korea.

“This important recognition is a reflection of our partners’ (employees) enthusiasm and passion for delivering the Starbucks Experience to customers across Asia,” said John Culver, group president, Starbucks China and Asia Pacific, Channel Development and Emerging Brands.

“We are extremely humbled by how our customers have embraced the Starbucks brand, our high quality Arabica coffee and the authentic moments of connections we share.”

Starbucks coffee is served to more than 60% of the world’s population across the China and Asia Pacific Region (CAP) and in channels outside our stores.

Starbucks anticipates that over half of new store growth globally over the next 5 years will come from the CAP region, led by Japan and China.

In 1996, Japan became Starbucks first operational market outside of North America; Shanghai has more Starbucks stores than any other city in the world.

The top five companies on the list of leading brands in Asia are: Samsung, Sony, Nestle, Apple and Panasonic.

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