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Alessi and illy present Pulcina, the ground-breaking moka that enhances the aroma of coffee

From the encounter of Alessi and illy, two Italian excellences in design and coffee culture, born a revolutionary coffeemaker that combines technology developed by illycaffè in the field of heat and fluid dynamics with Alessi’s design experience.

Designed by Michele De Lucchi, the “Pulcina” espresso maker is the result of a long-term joint venture to produce a “moka for the new millennium”.

Alessi and illycaffè began their project to enhance the functionality of the classic moka fifteen years ago, seeking to develop a shape that would exalt the organoleptic properties of coffee. Pulcina has been designed for consumers who don’t want to give up the pleasure of making great cup of coffee with a moka coffeemaker.

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The design is the result of a shared heritage based on the pursuit of excellence, creativity, high quality and innovation. The companies have acquired knowledge during almost a century of history that has brought both companies international renown: one as the leading premium coffee brand, the other as one of leading renowned Italian Design Factory.

Alberto Alessi, Chairman of Alessi SpA, says: “For Illy and Alessi, making the best coffee and manufacturing the most appealing espresso coffeemakers are family pursuits. I think I may safely say that this coffeemaker is going to be a staple in the pursuit of optimization of form to improve the organoleptic properties of coffee prepared in a moka”.

Andrea Illy, Chairman and CEO of illycaffè, says: “This moka perfectly interprets the passion for excellence that has always set apart the Alessi and illy brands. It will help increase the popularity of this method of brewing espresso, the veritable worldwide symbol of Italian living.”

Analysing the processes that take place within a moka coffeemaker, experts at illy’s R&D Lab identified the ideal shape to achieve optimal coffee extraction and aroma enhancement. The internal geometry of the “Pulcina” heat chamber completes the coffee brewing process so that when the extraction is finished the Strombolian effect and the resulting burnt, bitter aftertaste is eliminated.

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The core of the coffeemaker is enclosed within a stepped external shape highlighted by two rounded volumes that, starting from a broader base, form an elegant ensemble. The V-shaped spout, which looks a little like a chick’s beak – hence the Italian name – has been designed to perfectly cut through the last drop when the hot beverage is poured out into the cup.

“Pulcina” is made from aluminium, an excellent conductor of heat. It may be used on gas, electric and glass ceramic hobs. The packaging features a pop-styled design that reflects the dual colours – red and black – of the knob and handle.

Visitors to Expo Milano 2015 will be the first to be able to get “Pulcina” in a preview sale at the illy shop at the Coffee Cluster, from July 2015 onwards, in a special pack that features a three-cup coffeemaker and a 125 gramme pack of illy coffee ground for use in a moka. Alessi will be officially presenting the two red and black 1, 3, and 6 cup versions of the coffeemaker at European trades fairs this autumn.

“Pulcina” is a revolutionary coffeemaker and the latest example of the innovative skills of these two typically Italian industrial enterprises.

ABOUT ALESSI

Founded in Omegna on Lake Orta by Giovanni Alessi in 1921, Alessi is one of the leading Italian Design Factory. In its history has produced thousands of products over the decades, many of which have become icons of contemporary design.

The Alessi universe numbers more than four hundred designers from all over the world and includes different categories of typical products for the home – tableware, kitchen accessories, cooking utensils, small domestic appliances, furnishing accessories, lighting – as well as personal products.

Its peculiarity is the capability to reconcile its typically industrial needs with its tendency to consider itself as a ‘research laboratory in the field of the applied arts’.

As well as being open to change and international development, the company also has a strong bond with the traditions and cultural background of its land. The production of articles in cold-pressed stainless steel still takes place in the factory at the head office in Crusinallo.