KALAHEO, Hawaii — KonaRed Corporation is upgrading the premium functional beverage category with the introduction of a new brand-consistent series of 10.5oz bottles for its KonaRed Original, Green Tea, and soon-to-debut Coconut Water with Hawaiian Superfruit.
Shaun Roberts, CEO of KonaRed Corporation, stated, “We felt it necessary to redesign our bottles to create brand consistency throughout our product line. All three of our beverages will now incorporate the familiar red bottle KonaRed consumers have come to know and love.
Our KonaRed Original will continue to have a red cap, but will now be adorned by a Hawaiian-themed red band at the top. Our Green Tea will now be packaged in our familiar red bottles, but will be differentiated from KonaRed Original by a green cap with a green Hawaiian-themed band toward the top.
Our Coconut Water, which will debut at the Natural Products Expo West Trade Show in Anaheim, California in early March, will have a light blue cap and a matching light blue band below it.”
He added, “The premium functional beverage category focuses a great deal on packaging design, and our new series of bottles will help reinforce the KonaRed brand and help our products stand out on store shelves throughout North America.”
Additionally, in the Company’s January 17, 2014 8-K, there was a typo in the spelling of Parker McLachlin’s name.
Source: press release
