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MILAN – Anthony Kiedis, Red Hot Chili Peppers frontman, has decided to enter the coffee market with his brand new canned coffee brand Jolene in collaboration with actor Shane Powers. For now the brand involving canned cold brew coffee includes two products: Jolene Black: Cold Brew and Jolene White: Oat Milk.
Anthony Kiedis presents Jolene coffee brand
The company Jolene, named as a mix of the phrases cup of Joe and lean latte with a reference to Dolly Parton’s iconic song, uses beans from an all-women co-op in Peru.
In order to promote their coffee, Kiedis and Powers are in partenrship with Live Nation, that will be the distributor of the product in festivals and venues.
Outside concert festivals, the coffee cans are available on the brand’s website here.
