Saturday 18 May 2024
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Yum China outlines significant growth ambitions for the coffee segment

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SHANGHAI, People’s Republic of China – Following two strong years of profitable growth since the spin-off from Yum! Brands, Inc., Yum China Holdings, Inc. hosted the 2019 Investor Day in Shanghai, China. At the event, Yum China’s Chief Executive Officer, Joey Wat, and other members of the Yum China management team outlined the Company’s strategic priorities and growth initiatives that are designed to capitalize on the market opportunities and cement its position as China’s largest restaurant company.

KFC: Strong Foundation for Growth

The Company outlined KFC’s strategy to capitalize on the long runway for growth in China. KFC has a presence in 1,200+ cities and is currently tracking a further 1,000 cities that have potential for expansion. KFC will continue to build on its strong foundation in menu development, digital and delivery capabilities and asset innovation to extend its leadership in the QSR segment in China.

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Building Coffee Portfolio in China

The Company outlined significant growth ambitions for the coffee segment. KFC sold over 90 million cups of freshly ground coffee and generated revenue of over RMB1 billion in 2018. By leveraging its strong supply chain, existing store network and digital capabilities, Yum China expects to drive continued growth in this segment, through both K Coffee, coffee sold at KFC, and COFFii & JOY, a handcrafted specialty coffee brand recently developed by Yum China.


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