MIAMI, FL, U.S. – Youngevity International, a leading omni-direct lifestyle company, today announced its wholly owned subsidiary CLR Roasters, makers of Café La Rica Espresso, “The Official Cafecito of the Miami Marlins,” has entered into a purchase contract to deliver approximately $7.5 million of green coffee for the 2018 selling season.
The commitment is for Naturals coffee grown in Nicaragua.
Ernesto Aguila, President of CLR Roasters, said, “We are optimistic about the potential for growth of our green coffee distribution business in 2018. This commitment from one of our green coffee distribution partners represents a 60% increase in volume over 2017. We are optimistic that we will also experience growth from our other distribution partners for this segment in 2018.”
Dave Briskie, Youngevity’s President and CFO, said, “This new $7.5 million-dollar Green Coffee commitment represents a good start to the 2018 booking season. We experienced efficiency gains and revenue growth this year coming from our Nicaraguan-based operations.
This has assisted us in strengthening our relationships with our Green Coffee Distribution partners which we anticipate will lead to stronger sales of green coffee in 2018.
I am proud of our team’s efforts and contributions orchestrated by our local partners: Alain Hernandez, Marisol Silas and Ernesto Aguila, who assisted greatly in developing this business.”
About CLR Roasters
CLR Roasters (www.clrroasters.com) was established in 2001 and is a wholly-owned subsidiary of Youngevity International. CLR Roasters produces coffees under its own boutique brands as well as manufactures a variety of private labels through various tiers of distribution. Industries served include grocery, retail, wholesalers, hospitality, cruise lines, wellness facilities, office coffee service, and convenience store distribution. It also produces a unique line of coffees with health benefits under the JavaFit® brand.
About Youngevity International, Inc.
Youngevity International, Inc. , is a leading omni-direct lifestyle company — offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services.
The Company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division).
The resulting company became Youngevity International, Inc. in July 2013.