Thursday 01 June 2023

Youngevity enters into a distribution partnership with United Food Brands

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SAN DIEGO, U.S. — Youngevity International, Inc. (YGYI), a leading omni-direct lifestyle company, announced its wholly owned Subsidiary, CLR Roasters, LLC has entered into a distribution partnership with United Food Brands, LLC.

The distribution agreement includes its espresso brand, Café La Rica, and American coffee brand, Josie’s Java House. United Foods distributes well-known brands such as McCormick Teas to supermarket chains across the North East.

This distribution agreement will bring Café La Rica and Josie’s Java House into new markets including New York, New Jersey, Delaware, Maryland, Pennsylvania, Connecticut, Rhode Island, and Massachusetts.

We appreciate the reach United Food Brands can provide for us”, said Ernesto Aguila, CLR Roasters, President. “Their reach into grocers like ShopRite and Price Rite along with their presence within the independent grocers is impressive.”

“We’re thrilled to be expanding our reach into the North-Eastern Markets,” said President and CFO of Youngevity, Dave Briskie. “United Foods Brands has a history of working with top-tier brands and bringing their products to some of the best supermarkets in the country. The coffee segment of YGYI’s business has seen some of the best growth in our business over the last year, and we’re looking forward to seeing how North Easterners enjoy our products.”

YGYI’s coffee business has seen measurable growth in the past year. After becoming the official CafeCito of the Miami Marlins last season, both its retail and food services business saw an uptick in the following quarters.

In Q1 2017 it sold 125,340 retail bricks of espresso directly to consumers, while in Q1 2018 it sold 407,049 bricks to consumers, representing 224% growth in the past year.

In Q1 2017 it did $46,619 in food service sales. In Q1 2018 it did $145,363 in food service sales, representing 211% growth over the previous year. Overall, the coffee segment of Youngevity posted 39.9% revenue growth over the prior year.

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