SAN DIEGO, U.S. — Youngevity International, Inc. (NASDAQ: YGYI), a multi-channel lifestyle company operating in three distinct business segments, including a commercial coffee enterprise and its newly acquired commercial hemp enterprise, announced that 35-year industry veteran Omar Peraza has been hired to lead the expansion of the company’s food service expansion.
Mr. Peraza’s key areas of expertise include sales, sales management, service operations, institutional and office coffee sales, route sales, fleet management and major contract negotiations, along with a global view of all aspects of the coffee industry.
“I am looking forward to the opportunity to work with the team at CLR Roasters and I am excited to help drive the growth of their Café La Rica® Brand. I feel my experience is perfectly aligned with the vision of the company and their commitment to providing world class service should provide a competitive advantage in the marketplace,” said Mr. Peraza.
“We are very excited to add Omar Peraza to our team here at CLR Roasters. It is not often you can add a seasoned veteran of this caliber to your team and we are enthusiastic about his capabilities, experience and the relationships we anticipate him bringing to our company,” stated Ernesto Aguila, President and Founder of CLR Roasters.
Dave Briskie, President and CFO of YGYI, the parent company that owns CLR Roasters, stated, “Mr. Peraza has a strong history in the coffee business and has played a major role in the growth of the prestigious Café Bustelo® espresso coffee brand in retail and food service. We feel his experience makes us a much better company and his proven track record and significant relationships have the potential to greatly benefit the growth of our Café La Rica Brand.”