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Wunda, Nestlé’s new pea-based milk alternative, launches in Europe

Wunda Nestlé

VEVEY, Switzerland – Nestlé is launching Wunda, a new pea-based beverage that is ‘epic in everything’ that you would otherwise use milk for. That means you can drink it straight, pour over cereal, use in hot beverages, froth it, cook with it and much more. Stefan Palzer, Nestlé Chief Technology Officer, says; “This truly versatile, delicious pea-based beverage is an excellent source of protein and fiber.

Its great neutral taste, the ability to use it for different applications and the fact that it is carbon neutral make it an ideal plant-based alternative to milk. Our young intrapreneurs created this great product based on their own consumer needs by leveraging our longstanding expertise in plant-proteins and dairy.”

Wunda will launch first in France, the Netherlands and Portugal, with a roll-out to other European markets planned. In addition to the original recipe, the Wunda range includes unsweetened and chocolate versions.

Wunda-ful for people and the planet

The Wunda range is made from yellow peas which provide high-quality protein and are sourced in France and Belgium. The drinks offer strong nutritional value compared to similar plant-based beverages on the market. They are high in fiber, low in sugar and fat, enriched with calcium and are a source of vitamins D, B2 and B12. The original, unsweetened and chocolate recipes all achieve a Nutri-Score A in Europe.

Peas are also one of the most environmentally friendly sources of plant-based protein. The Wunda beverages are carbon neutral from launch and certified by the Carbon Trust. This is achieved through several measures along the supply chain such as using renewable energy in production, while reducing emissions during distribution. For emissions that cannot be eliminated, the brand will invest in high-quality offsetting projects.

Accelerator-ed development

Wunda was initially developed as part of Nestlé’s R&D Accelerator initiative. Working with a start-up mindset, Nestlé ‘intrapreneurs’ created and scaled-up this great tasting, nutritious pea-based beverage in only six months.

They had access to the company’s unmatched dairy and plant protein expertise as well as proprietary technologies and small to medium scale equipment. The product’s neutral taste and high protein content allows it to be fully versatile for many different uses.

Cédric Boehm, Head of Dairy for Europe, Middle East and North Africa, says: “There is a quiet food revolution underway that is changing how people eat. In Europe, at least 4 in 10 shoppers are already choosing some dairy alternatives. People are asking for better plant-based drinks that are nutritious, versatile and taste great. We have the expertise in plant-based and experience in dairy to be at the forefront of this shift, and we’re sure people will be convinced by Wunda.”