Sunday 16 June 2024
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World of Coffee introduces new show features in Copenhagen this month

Alongside the return of choice show features such as Best New Product, recognizing new products judged on their quality and value to the specialty coffee and tea industry, and Coffee Design Awards, celebrating great design as an important function in distinguishing specialty coffee; this year, the Specialty Coffee Association (SCA) is introducing new innovative features that promise to elevate the coffee trade show experience, making this a must-attend event for professionals across the specialty coffee sector

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COPENHAGEN, Denmark – World of Coffee, Europe’s premier specialty coffee trade show, is set to take place from June 27 to 29, 2024, welcoming over 400 exhibitors and more than 10,000 attendees to the city of Copenhagen, Denmark.

Alongside the return of choice show features such as Best New Product, recognizing new products judged on their quality and value to the specialty coffee and tea industry, and Coffee Design Awards, celebrating great design as an important function in distinguishing specialty coffee; this year, the Specialty Coffee Association (SCA) is introducing new innovative features that promise to elevate the coffee trade show experience, making this a must-attend event for professionals across the specialty coffee sector.

Retail Buyers Lounge

For the first time, World of Coffee presents the Retail Buyers Lounge, a dedicated space tailored for coffee professionals with buying power in retail operations.

This exclusive area, open to select attendees, offers an ideal environment for skill-sharing, learning, and networking among global coffee retail industry experts. The Retail Buyers Lounge provides a comfortable retreat off the show floor, where participants can catch up on emails, connect over a cup of coffee, and learn about the latest trends impacting the industry.

In addition to a relaxing space, the Retail Buyers Lounge will host a series of short talks and panel discussions featuring industry experts. These sessions are designed to offer invaluable access and insights, empowering retail buyers to make informed decisions and stay competitive in the fast-evolving coffee market.

Green Coffee Connect

Green Coffee Connect is another exciting addition to World of Coffee Copenhagen 2024.

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This event is dedicated to fostering an inclusive environment for the green coffee industry, offering participants a dynamic platform for learning and networking. At Green Coffee Connect, attendees can engage in Green Coffee Conversations, where leading industry experts share their insights and expertise.

Whether you’re a seasoned green coffee trader or new to this vibrant sector, Green Coffee Connect offers a unique opportunity to learn, grow, and forge valuable connections. Participation in Green Coffee Connect is completely free, ensuring that everyone has the opportunity to join us on this journey of growth and collaboration.

Sustainable World of Coffee

In Copenhagen, SCA is combining forces to take decisive action in supporting producers facing environmental challenges – directing financial support to coffee farmers in Latin America, who will plant native trees that contribute to soil health, reduce erosion, and sequester carbon.

These initiatives are in partnership with Caravela Coffee, a Latin America green coffee exporter and importer and recognized leader in green coffee sustainability, and Barista Attitude. These organizations support the SCA Sustainable Specialty Coffee Agenda and are working together to create an innovative offset strategy for SCA’s trade shows, with impact closer to coffee farms and landscapes, and as an avenue for promoting equitable value distribution across the coffee supply chain.

Other Sustainability activities at the event include a ceremony and panel discussion recognizing the 2024 Sustainability Award Winners in the For-Profit and Non-Profit category, happening Thursday, June 27.

In addition to the exciting new features on the show floor, there will be four World Coffee Championships taking place at World of Coffee. The 2024 World Latte Art Championship (WLAC), World Coffee in Good Spirits Championship (WCIGS), World Coffee Roasting Championship (WCRC) and the Cezve/Ibrik Championship will bring an unparalleled level of excitement to the event this year, showcasing the world’s top coffee professionals as they compete for the title of World Champion.

The Copenhagen World Coffee Championships are supported by WLAC Qualified Espresso Machine sponsor, Thermoplan; WCIGS Qualified Espresso Machine & Grinder sponsor, Rocket Espresso; WCIGS Qualified Filter Grinder sponsor, Femobook; WCRC Official Production Roaster sponsor, Stronghold; WCRC Qualified Water Filtration sponsor, BRITA.World of Coffee Copenhagen is made possible through the generous support of our 2024 Portrait Country, Peru.

“We are very proud to be the Portrait Country at the World of Coffee 2024, which will allow us to showcase the quality of Peruvian specialty coffees to international buyers. Coffee has become one of Peru’s traditional agricultural export products, with its main markets in Europe, North America, and Asia. In 2023 alone, coffee exports totaled USD 829 million.

Therefore, Peru’s participation in this fair represents a great opportunity for our producers to achieve greater commercial contacts and to finalize future coffee shipments,” said Claricia Tirado, Executive President of PROMPERÚ. World of Coffee Copenhagen is also supported by Host Sponsor, BWT water+more, and our top sponsors, Alpro and Barista Attitude.

Their commitment to excellence and innovation in the coffee industry helps us bring together an unforgettable event for coffee professionals around the globe. Join us in Copenhagen from June 27-29, 2024, for three days of innovation, networking, and industry leadership within specialty coffee.

With the addition of exciting new show features, World of Coffee Copenhagen 2024 promises to be an essential event for coffee professionals looking to network, learn, and lead in the industry. For more information about the show features and to register, visit worldofcoffee.org. ###

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