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Volvo launches Scandinavian pop-up shop with Swedish Fika

Hammerson today announces that Volvo has launched a dedicated Scandinavian pop-up shop at Silverburn shopping centre, Glasgow, Scotland to showcase to the public its new XC90 and the ever-popular XC60 and V40 models.

The pop-up shop that is one of only two in the UK, the second site being The Oracle in Reading, is the perfect environment for customers to see Volvo’s premium cars.

Customers at Silverburn will have the chance to relax in a Scandinavian cafe and enjoy traditional Swedish Fika, while experiencing first-hand the look and feel of Volvo’s award-winning XC90.

Fika is considered a social institution in Sweden; it means having a break, most often a coffee and sweet treats, with one’s colleagues, friends or family. It’s more than your usual coffee break – it’s a cultural institution.

The seven-seat XC90 was crowned SUV of the Year at the UK Car of the Year Awards in 2016 and Auto Express’s 2015 Car of the Year.

David Pierotti, centre manager of Silverburn, commented: “Volvo’s pop-up store is a fantastic addition to Silverburn’s offer and allows our visitors to really experience this exciting brand in a creative environment.

These types of temporary initiatives by brands prove very popular with our shoppers, providing strong appeal to our local visitors as well as customers travelling in from the wider catchment area.”