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VERONA, Italy – Vivaldi Group (Vivaldi), the leading Italian distributor of ingredients, semi-finished products and machinery for bakery-pastry industry professionals, has acquired 100% of the business unit of 2G, a key regional distributor headquartered in the province of Ravenna.
2G is a reference player in the distribution of ingredients and semi-finished products intended for the pastry, bakery, ice cream, HoReCa and B2B industry. Its clientele is concentrated in Emilia-Romagna, predominantly in the provinces of Ravenna, Forlì-Cesena, and Ferrara.
This operation represents a new step in Vivaldi Group’s development, enabling it to further extend its territorial coverage across Northern Italy, and the Adriatic coast in particular. The acquisition was supported by Vivaldi Group’s entrepreneur-investors as well as Unigrains Italia, the financial sponsor of Vivaldi Group since its constitution in 2023.
Vivaldi Group already addresses longstanding customers in Northern Italy in a widespread manner thanks to its numerous branches:
- Gambettola (FC), operating in the provinces of Bologna, Ferrara, Ravenna and Forlì-Cesena
- Maserada sul Piave (TV), operating in the provinces of Treviso, Belluno, Venice and Pordenone
- Dossobuono (VR), operating in the provinces of Verona and Brescia
- Salorno (BZ), operating in the provinces of Trento and Bolzano
- Cava Manara (PV), operating in the province of Pavia, Milan, Lodi and Piacenza
- Quarto D’Altino (VE), operating in the province of Venice and the neighboring municipalities of the province of Treviso
- Carbonara di Po (MN), operating in the province of Mantova, Reggio Emilia, Modena, Cremona, Rovigo and Vicenza
With the integration of 2G, Vivaldi Group extends its territorial coverage to the provinces of Ravenna, Forlì-Cesena, and Ferrara, achieving an annual turnover of roughly €85 million in 2025, with more than 140 employees in the different locations and a sales force of more than 60 people in 27 provinces.
Roberto Gusmaroli, CEO of Vivaldi Group, declared: “The area along the Adriatic coast is traditionally highly competitive. For this reason, we quickly seized the opportunity to strengthen our presence in the region. We are confident that the combination between the Giovanelli family’s integrity and reputable standing and our established industry expertise will forge a winning combination.”
Giovanni Giovanelli, CEO of 2G, declared: “I have always harbored a deep desire to ensure business continuity, by supporting the next generation, represented by my daughter Francesca and our capable internal structure, with a Group that can help us achieve our ambitious goals for growth and competitivity. I am convinced that this transaction will further strengthen the bond of trust and collaboration with our customers.”
Francesco Orazi, CEO of Unigrains Italia, declared: “We are very pleased with the integration of eight successful entities, all characterized by strong synergies and significant growth potential, within Vivaldi Group. The tangible result of this aggregation is the opportunity to pool our best talents, thereby reinforcing managerial efficiency and planning capabilities at the Group level.”
