Saturday 13 April 2024
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Vietnamese coffee chain Cong Ca Phe opening first outlets in South Korea

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Vietnamese traditional-coffee chain Cong Ca Phe is opening its first overseas outlet by the end of this month.

The Hanoi-based chain has appointed a master franchise in South Korea and according to the Cong Ca Phe South Korea Instagram account, the first outlet will open in Yeonnam-dong, a popular destination for local youth.

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According to Asia Time, all staff are being trained in Vietnam, and the main barista is Vietnamese.

An all-original menu will be served in the Seoul outlet, including Cong’s signature coconut coffee and local Vietnamese snacks such as peanut brittle and sunflower seeds.

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Founded in 2007, Cong Ca Phe’s interior design is inspired by the 80s in Vietnam, the so-called “subsidy period” with colourful murals depicting old communist-era lifestyle. They usually have wooden floors, mid-tone brown tables, and antique wooden chairs, padded with chinese cotton-print cushions.

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