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Victoria Arduino’s new Eagle One to be introduced by James Hoffmann in London

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LONDON, UK – There is much anticipation for the launch of the Eagle One, the new Victoria Arduino machine which will be presented on September 19th, 2019 during the I-made (Italian Manufacturer Art & Design Exhibition) at the Saatchi Gallery in London.

The architect Giulio Cappellini and the World Barista Champion James Hoffmann, two protagonists of the world of design and coffee, will reveal the new machine during a special event you can follow live (Sept. 19 at 11.30 am London time) on the Victoria Arduino Instagram page @victoriaarduino1905.

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Eagle One has been designed in function to the barista’s experience using advanced technology to make it the most sustainable machine of its category. For Victoria Arduino, the experience isn’t only a matter of the coffee quality but also a question of philosophy, design of the café, and sustainability.

eagle one


London is home of James Hoffmann, opinion leader of the specialty coffee industry, world barista champion and part of the Eagle One project. It is a city where many cafés have small spaces and must be very careful with energy consumption.

“Baristas need compact equipment, that is ergonomic and easy to use, but also capable of producing high volumes of very high quality drinks. That shouldn’t come at the expense of energy efficiency though.”

“In Eagle One, this is what drives the design. The machine is simple and compact, and able to respond to the new needs of the latest generation of coffee shops. The heart of the machine, the new engine (called NEO, New Engine Optimization), is smaller but at the same time able to delivery great performance with a reduction of energy consumption.”


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