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BELFORTE DEL CHIENTI, Italy – Victoria Arduino announces the launch of its new website. This complete redesign reflects the brand’s core values, performance, design, and sustainability, offering a more intuitive, elegant, and content-rich digital platform. The new visual identity is clean, modern, and sophisticated. Sleek lines, an elegant color palette, and the thoughtful use of imagery create a visual experience that aligns perfectly with Victoria Arduino’s premium identity.
Every detail has been carefully designed to enhance not only the product design but also the professional contexts in which they are used: specialty coffee shops, chains, roasters, hotels, and restaurants.
Smooth navigation and enhanced content
The new site is designed to deliver a seamless user experience on any device. Navigation has been streamlined to help roasters, baristas, and industry professionals quickly find the information they need.
The main sections are easily accessible from the homepage:
Iconic Products
Each espresso machine and grinder is presented in detail, with full technical specifications, high-definition images, and in-depth information on proprietary technologies such as T3 Genius, Pure Brew, and integrated IoT solutions.
A new product comparison tool is now available, allowing users to compare the technical characteristics and functionalities of different machines and grinders, making it easier to choose the ideal solution for their specific professional needs.
Heritage
A journey through time into the history of Victoria Arduino. This section explores how the brand’s iconic products were born and evolved, symbolizing both innovation and tradition.
Values
Performance, sustainability, and design. This section explores the brand’s core values and highlights collaborations with designers and architects who share Victoria Arduino’s vision.
Stories
A constantly updated area featuring all the latest brand news: product launches, case studies, participation in international trade shows, and collaborations with coffee professionals.
A reference point for the coffee community
With this digital relaunch, Victoria Arduino strengthens its role not only as a producer of top-tier coffee technologies but also as a cultural reference point for the international coffee community.
The site is available in multiple languages and will soon integrate new features for direct interaction with partners and professionals.
Discover the new Victoria Arduino experience now
An invitation to explore the future of professional espresso, where performance, design, and sustainability meet.
Discover more here.














