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Venditalia launches new image to celebrate 40 years of the vending event


MILAN, Italy — Venditalia returns at fieramilano-Rho from 20 to 23 May 2020; it’s the most important international event of the Automatic Distribution organized by Venditalia Servizi and promoted by CONFIDA – Italian Association of Automatic Distribution, and represents the different product sectors of the entire chain of automatic distribution.

And for the celebration of its forty years (19 of Mida and 21 of Venditalia) in addition to the new location of Fiera Milano, it implements a new image, on air already today on the website http://www.venditalia.com/ and that in the coming months it will be in magazines and websites of the industry and not. The keyword in thinking about the restyling of Venditalia was “innovation in continuity”.

The graphic elements of the logo are a symbolic representation of the touch experience of the vending machine: a digital circuit capable of connecting people, products and technologies. Every single element of the new image goes in a single direction: forward, in a market in continuous evolution like the history of Venditalia. The dominant colors – a precise choice – are green, the color of growth and renewal of an industry that is changing its appearance and experiencing a new renaissance; and the blue is the color of security and trust.

With a turnover of almost € 4 billion (€ 3.94 billion) and over 12 billion total consumptions, the market for automatic distribution of food and beverages and portioned coffee (capsules and pods) in Italy has ended 2018 with 4.7% growth compared to 2017.

This is what emerges from the latest CONFIDA sector study, carried out in collaboration with Accenture. Coffee is the most consumed product of the automatic industry, with 86% of heat volumes, which correspond to 2.8 billion consumptions (+1.68 compared to 2017). But what is most striking are the consumption areas: with 12 thousand machines installed in 2018 alone, in Italy there are now 822,175 vending machines installed, a record that in addition to putting Italy first, followed by France and Germany, places the Automatic Distribution at the top of the distribution and sales channels to the final consumer: a figure that also beats all sale and consumption stores of the large-scale retail channel put together, to give an example.

“The automatic distribution represents an excellence of the made in Italy – Mr. Ernesto Piloni, President of Venditalia, declares – the data presented confirm the Italian leadership among the European Countries. In fact, Italy is the European Country with the largest number of vending machines installed, there is one for every 73 inhabitants compared to an EU average of 1 per 190 and the fleet has grown to over 12 thousand machines in 2018 (+1.4 %).

The event is the mirror of a sector that today is increasingly asserting itself as the new frontier of retail”. VENDITALIA returns after the success of 2018 involving over 300 exhibitors from 22 Countries distributed over 14 thousand square meters of exhibition area.

The event is the showcase of all segments of the sector: from vending machine technologies to the variety of food products. Venditalia will be, for the first time, at fieramilano Rho, an avant-garde exhibition center, able to meet every need. A location to do business thanks to many available services.

From logistics to catering, from technological services to functional areas, visitors and exhibitors of Venditalia 2020 will have a five-star reception.