NEW YORK – Last Thursday night, viewers and fans were greeted by a surprise host of Jimmy Kimmel Live, an ABC late-night talk show.
At the scheduled start of the show, Kimmel’s cast and crew, including Guillermo, were nowhere to be found. Kimmel was shocked to find them backstage, mesmerized by Oscar-winning actress and coffee lover Penelope Cruz and Nespresso VertuoLine coffee
After only one sip, Kimmel was captivated by the coffee and surrendered his hosting duties for the evening, allowing him to relax and savor his Nespresso with Penelope Cruz. Visit http://bit.ly/jimmyjoins to find out what happened.
This approach is part of a Nespresso-branded integration to celebrate the launch of the revolutionary new VertuoLine system.
“We are thrilled to partner with Jimmy Kimmel Live and integrate Kimmel’s humor and voice into our VertuoLine marketing efforts, as well as leverage the current conversation surrounding late night TV hosts,” said Guillaume Le Cunff, Global Marketing Director, Nestle Nespresso SA.
“Nespresso VertuoLine was specifically designed to meet the taste preferences of the North American coffee drinker,” said Frederic Levy, President, Nespresso USA. “This partnership will help us reach a larger U.S. audience, introduce us to new fans and further increase our brand awareness among coffee lovers in the single-serve coffee market.”
Nespresso, the worldwide pioneer and reference in premium portioned coffee, launched the revolutionary VertuoLine system this past February. It is the first Nespresso machine to brew American style large-cup coffee and authentic espresso both topped with a silky and generous crema – delicious options for every taste on set.
“Jimmy Kimmel Live is all about producing the best quality content for our audience,” said Doug DeLuca, Jimmy Kimmel Live’s Co-Executive Producer. “Thanks to this unique integration with Nespresso, our viewers will have the opportunity to see Jimmy Kimmel and Penelope Cruz in a funny and compelling opening to the show.”
Viewers can visit http://bit.ly/jimmyjoins to view the integration as well as several additional short viral video vignettes featuring Jimmy Kimmel and Penelope Cruz.